Q.4 A manufacturing company is located in a small town where it is not easy for people to find jobs otherwise. The company has stayed in the town even though it could find cheaper workers elsewhere, because workers are loyal to the company due to the jobs it provides. Over the years, the company has developed a reputation in the town for taking care of its employees and being a responsible corporate citizen, owing to its CSR activities. The manufacturing process used by the company produces a by-product that has been flowing into the town river for some time now. According to some media reports people living near the river have started reporting illnesses off late and there is also damage to aquatic life. People, however, have refused to come forward as their livelihood depends on the company. You being the Sustainability Officer of the company believe it to be your duty to report this to the higher management. You are of the opinion that this matter is associated with the prestige of the company and should be taken seriously. In the meanwhile the new CEO, who has just joined the company, has called you for briefing and understanding the local issues. On the basis of the above case, answer the following: (a) Identify the stakeholders in the case above. (b) What arguments would you put forth to the CEO to convince him to act on this matter? (20 Marks)
Mentor’s Comments- Introduce the answer. Identify the different stakeholders in the case above. Enlist the arguments you would present to the CEO of the Company to take action in this matter.
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