Q.4) Bring out the difference between persuasion and social influence. Illustrate with suitable examples how Persuasion can be used as an effective tool to bring about attitudinal change. (10 marks)

“Mentor’s Comments” Introduction Start your answer with definitions of the two with examples. Body Explain the difference between persuasion and social influence. Depict how attitudinal change can be brought through persuasion with examples. Conclusion write why these two tools are important especially in present time when India suffers from various social and moral ills.