You have been asked to devise an advertisement campaign for a development programme to be launched nationally. What are the principles on which you will focus to increase the social influence of your advertisement? Discuss. (15 Marks)

Mentors Comments: Lexicon ethics; Attitude The question wants us to bring out the principles of social influence and persuasion and relate them practically to the situation at hand. You should give some examples of the type of audience, the message to be given etc and give practical solutions related to those principles. Introduction– Write a … Continue reading You have been asked to devise an advertisement campaign for a development programme to be launched nationally. What are the principles on which you will focus to increase the social influence of your advertisement? Discuss. (15 Marks)