AYUSH – Indian Medicine System

Fixed-dose drug ban boosts hope for ayurveda

  1. Context: Govt.’s decision to ban many fixed-dose combination drugs
  2. News: The sudden clampdown on a number of popular drugs could give boost to traditional ayurveda sector, as there is strong market for ayurvedic products in India
  3. The Ayurvedic Drug Manufacturers’ Association is discussing their prospects to exploit this opportunity
  4. Challenge: The presence of large number of small and unorganised players whose yearly turnover is less than Rs 1 crore
  5. Statistics: The ayurvedic drug market in India is Rs 25,000 crore
  6. Small and unorganised manufacturers constitute almost 88% of the ayurvedic drug market in India

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