Social Media: Prospect and Challenges

It is a netizens’ election, says study

  1. Context: Social Media Impact on the Kerala & Tamil Nadu Elections, 2016, a report by the Internet and Mobile Association of India (IAMAI)
  2. Findings: Assembly poles of Kerala and Tamil Nadu may be influenced by social media
  3. Sources which affect: 92% of social users of Tamil Nadu follow election on social channel
  4. Kerala: TV and print media continue as the most trusted media sources for election-related content

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