Digital India Initiatives

[pib] GeM Start-up Runway and SWAYATT Initiative


Mains Paper 2: Polity | Ministries & Departments of the Government

From UPSC perspective, the following things are important:

Prelims level:  GeM, SWAYATT, StartUp Runway

Mains level: Benefits of centralised procurement in online mode


GeM Start-up Runway

  1. Launched on 19th February 2019, “StartUp Runway” is a unique concept initiated by GeM to promote entrepreneurship through innovation.
  2. This program is an opportunity for Startups to reach out to the Government Buyers by offering products and services that are unique in concept, design, process and functionality.
  3. DPIIT (Department for Promotion of Industry and Internal Trade) certified Startups are invited to offer their products/services for procurement on GeM.
  4. It seeks to support technology development, research and innovation by ensuring a conducive policy environment for industrial diversification and value addition to commodities.
  5. It aligns with Government’s philosophy to turn Job-seekers into job-creators.

SWAYATT Initiative

  1. It is an initiative to promote Start-ups, Women and Youth Advantage Through eTransactions on Government e Marketplace (GeM).
  2. This will bring together the key stakeholders within the Indian entrepreneurial ecosystem to Government e-Marketplace the national procurement portal.


Government e-Marketplace

  1. GeM is a one stop portal to facilitate online procurement of common use Goods & Services required by various Government Departments / Organizations / PSUs.
  2. GeM aims to enhance transparency, efficiency and speed in public procurement.
  3. It provides the tools of e-bidding, reverse e-auction and demand aggregation to facilitate the government users achieve the best value for their money.
  4. The purchases through GeM by Government users have been authorized and made mandatory by Ministry of Finance by adding a new Rule No. 149 in the General Financial Rules, 2017.
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