Textile Sector – Cotton, Jute, Wool, Silk, Handloom, etc.

[pib] Project SURE


From UPSC perspective, the following things are important :

Prelims level : Project SURE

Mains level : Not Much

  • The Union Minister for Textiles launched Project SURE, a move towards sustainable fashion.

Project SURE

  • The SURE project is a commitment by India’s apparel industry to set a sustainable pathway for the Indian fashion industry.
  • SURE stands for ‘Sustainable Resolution’ – a firm commitment from the industry to move towards fashion that contributes to a clean environment.
  • The project has been launched by the Minister, along with Clothing Manufacturers Association of India (CMAI); United Nations in India; and IMG Reliance, the organizers of Lakme Fashion Week.
  • It will be the first holistic effort by the apparel industry towards gradually introducing a broader framework for establishing critical sustainability goals for the industry.
  • This framework would help the industry reduce its carbon emissions, increase resource efficiency, tackle waste and water management, and create positive social impact to achieve long-term sustainability targets.

Five-point Sustainable Resolution

  • Develop a complete understanding of the environmental impact of the garments being currently produced by our brand.
  • Develop a sustainable sourcing policy for consistently prioritizing and utilizing certified raw materials that have a positive impact on the environment.
  • Make the right decisions about how, where, and what we source across the value chain by selecting sustainable and renewable materials and processes and ensuring their traceability.
  • Communicate our sustainability initiatives effectively to consumers and media through our online and physical stores, product tags/labeling, social media, advertising campaigns and events.
  • Through these actions, shift a significant percentage of our supply chain to a sustainable chain by the year 2025, addressing critical global issues such as climate change, contributing to the UN Sustainable Development Goals, and building a world that is safe for the future generations, as an acceptance of a responsibility we all share.
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