Rural Infrastructure Schemes

[pib] SARAS Aajeevika Mela


From UPSC perspective, the following things are important :

Prelims level : SARAS Aajeevika Mela

Mains level : Impact of DAY-NRLM

SARAS Aajeevika Mela

  • It is an initiative by the Deendayal Antyodaya Yojana-National Rural Livelihoods Mission (DAY-NRLM), Ministry of Rural Development (MoRD).
  • Its objective is to bring the rural women SHGs formed with support of DAY-NRLM, under one platform to show-case their skills, sell their products and help them build linkages with bulk buyers.
  • Through participation in SARAS Aajeevika Mela, these rural SHG women get vital national level exposure to understand the demand and taste of urban customers.
  • The Mela acts as an integrated approach towards women empowerment.
  • It is organised by the marketing arm of the Ministry, Council for Advancement of People’s Action and Rural Technology (CAPART).
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