Social Media: Prospect and Challenges

[pib] “Voluntary Code of Ethics” by Social Media Platforms

Note4Students

From UPSC perspective, the following things are important :

Prelims level : Not Much

Mains level : Regulating role of social media in elections campaigning

  • Internet & Mobile Association of India (IAMAI) on behalf of its members has agreed to observe the “Voluntary Code of Ethics” during all future elections including the ongoing State Assembly Elections.
  • IAMAI and social media platforms Facebook, Whatsapp, Twitter, Google, Sharechat and TikTok had presented and observed this Code during the General Elections to 17thLok Sabha 2019.

Highlighted features of “Voluntary Code of Ethics”

  • Social Media platforms will voluntarily undertake information, education and communication campaigns to build awareness including electoral laws and other related instructions.
  • Social Media platforms have created a high priority dedicated grievance redressal channel for taking expeditions action on the cases  reported by the ECI.
  • Social Media Platforms and ECI have developed a notification  mechanism by this ECI can notify the relevant platforms of potential  violations of Section 126 of the R.P. Act, 1951 and other electoral laws.
  • Platforms will ensure that all political advertisements on their platforms are pre-certified from the Media Certification and Monitoring Committees as per the directions of Hon’ble Supreme Court.
  • Participating platforms are committed to facilitate transparency in   paid political advertisements, including utilising their pre-existing labels/disclosure technology for such advertisements.
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