Project ReWeave enables handloom weavers to sell crafts online

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Mains Paper 3: Economy | Effects of liberalization on the economy, changes in industrial policy and their effects on industrial growth

From UPSC perspective, the following things are important:

Prelims level: Project ReWeave

Mains level: The importance of textiles and apparels industry and issues related to it.


News

  • Microsoft India Saturday announced the launch of a new e-commerce platform here for handloom weavers under its Project ReWeave, as part of its philanthropic initiative.

Project ReWeave

  1. It is e-commerce platform that would help connect artisans to the buyers directly enabling them to expand to newer customers and markets.
  2. It hosts signature collections created by the weaver communities, showcase traditional designs and products created from natural dyes.
  3. It would help sell to a broad set of customers, support weavers in increasing their income and earning a sustainable livelihood while also reviving traditional forgotten Indian art.
  4. Microsoft, in association with the National Institute of Fashion Technology (NIFT), has also curated a special curriculum in ‘CAD and Colour for Handloom Weaving’ to provide digital training in handloom design.

Benefits of such initiatives

  1. With the introduction of our new e-commerce platform, digital empowerment centres and the new design curriculum, the weavers will be able to build on the rich handloom heritage of India and also reach out to a wider customer base.
  2. These initiatives like e-commerce marketplace and design training would ensure weaver communities sustain themselves and provide livelihood to artisans.
  3. This also is a practical solution to motivate younger generation of weavers to continue with their traditions and not divert into other professions.
Textile Sector – Cotton, Jute, Wool, Silk, Handloom, etc.
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