e-Commerce: The New Boom

Project Zero

Note4Students

From UPSC perspective, the following things are important :

Prelims level : Project Zero

Mains level : Regulating e-commerce in India

E-com giant Amazon has announced to bring “Project Zero” to India.

Project Zero

  • “Project Zero” introduces additional proactive mechanisms and powerful tools to identify, block and remove counterfeits goods on Amazon website.
  • It aims to ensure that customers receive authentic goods when shopping on Amazon.
  • Over 7,000 brands have already enrolled in Project Zero across US, Europe and Japan.
  • A number of Indian brands participated in a pilot to help the company test the experience in India.

Functioning

  • It combines Amazon’s advanced technology and innovation with the sophisticated knowledge that brands have of their own intellectual property and how best to detect counterfeits of their products.
  • It does so through three powerful tools: Automated protections, self-service counterfeit removal tool and product serialization.
  • Product serialization is enabled by a unique code that brands apply within their manufacturing and packaging process.
  • It allows Amazon to individually scan and confirm the authenticity of every single purchase of a brand’s enrolled products through Amazon’s marketplace.
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