Tourism Sector

Tourism Ministry sanctions new projects in Kerala under Swadesh Darshan

Note4Students

Mains Paper 2: Governance | Government policies and interventions for development in various sectors

From UPSC perspective, the following things are important:

Prelims level: Swadesh Darshan Scheme, Rivers mentioned in the newscard

Mains level: Enhancing Tourism Potential in Kerala


News

Context

  • Union Ministry of Tourism on sanctioned Malanad Malabar Cruise Tourism Project under Swadesh Darshan Scheme for development of a rural circuit in Kerala.

Malanad Malabar Cruise Tourism Project

  1. The project will be focusing on the development of water-based thematic cruise experiences in and around Valapattanam and Kuppam Rivers of Kannur District.
  2. Three thematic cruises being developed under this project will be on Valapattanam and Kuppam River.
  • The first cruise on Valapattanam River will be Malabari Cuisine and Culinary Cruise (Muthappan Cruise) which will start from Valapattanam and will cover a distance of 40 Km to reach Munambu Kadavu in Valapattanam River.
  • There will be another cruise in Valapattanam River- Theyyam Cruise– which will begin from Valapattanam and will go up to Pazhayangadi in Valapattanam River.
  • The third cruise will be a Mangrove Cruise in Kuppam River covering a distance of 16 Km from Pazhayangadi to Kuppam.
  1. The cruises under the project will be operated under the Public Private Partnership (PPP) model.
  2. Under the project the union ministry will be providing funds for development of basic infrastructure facilities such as Passenger Terminals, Boat Terminals, Bio Toilets, Wi-Fi facility, Drinking Water Facilities, Floating Markets for local produce among others etc.

Waterways in Kerala

  1. Waterways have been an important mode of transport in Kerala from the time immemorial.
  2. The total length of the navigation route in Kerala is 1900 km.
  3. Kerala has 44 Rivers and 7 Backwater regions.
  4. Water-based tourism is getting prominence all over the world. Kerala is blessed with wide stretches of water bodies. However, the potential of these is not tapped properly till date.

Back2Basics

Swadesh Darshan

  1. India’s rich cultural, historical, religious and natural heritage provides a huge potential for development of tourism and job creation in the country
  2. This can be achieved only through an integrated approach by providing engaging experiences for distinct categories of tourists i.e. Domestic and International
  3. In due recognition to this the Government of India, Ministry of Tourism (MoT) launched the Swadesh Darshan Scheme (Central Sector Scheme) for integrated development of theme-based tourist circuits in the country in 2014-15
  4. Various themes which are unique and specific to the area can include beaches, culture, heritage, wildlife etc.
  5. Such theme based tourist circuits are developed in a manner that supports communities, provides employment and fosters social integration without comprising upon the environmental concerns and provides unique experiences to the tourists
  6. This scheme is envisioned to synergise with other Government of India schemes like Swachh Bharat Abhiyan, Skill India, Make in India etc. with the idea of positioning the tourism sector as a major engine for job creation and economic growth.
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