Mentor’s comment- In the introduction briefly define what persuasion is. In the body explain persuasion. Persuasion is a method of changing a person’s cognitions, feelings, behaviors, or general evaluations (attitudes) toward some object, issue, or person. Discuss the significance of four elements are present in all persuasion settings: (1) a source who delivers the persuasive … Continue reading The success of persuasion depends on three factors: source, message and target. Comment. 10 marks