The success of persuasion depends on three factors: source, message and target. Comment. 10 marks

Mentor’s comment-

  • In the introduction briefly define what persuasion is.
  • In the body explain persuasion. Persuasion is a method of changing a person’s cognitions, feelings, behaviors, or general evaluations
    (attitudes) toward some object, issue, or person. Discuss the significance of four elements are present in all persuasion settings: (1) a source who delivers the persuasive message, (2) the message itself, (3) a target person or audience who receives the message (recipient), and (4) some context in which the message is received. Discuss the relevance of all the four factors and use examples to justify better.
  • Conclude by reasserting the significance on the factors in successful persuasion.


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3 years ago


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