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GS Paper: GS3-06.Storage, transport and marketing of Agricultural produce and issues and related constraints

  • A timely reset for the Food Security Act

    The draft National Food Security (Amendment) Bill, 2026 proposes to link Antyodaya Anna Yojana (AAY) entitlements to household size, opening a new phase in India’s food security debate. The reset exposes a triple tension: correcting the inequity of a flat household ration without reducing existing foodgrain access, while building a pathway from cereal security toward nutrition security amid a rising burden of diabetes and other non-communicable diseases.

    What is the National Food Security Act, 2013?

    1. Definition: The National Food Security Act, 2013 (NFSA) legally guarantees subsidised foodgrains to a large share of the population through the Public Distribution System, treating food as a legal entitlement rather than welfare.
    2. Coverage design: It allows coverage of up to 75% of the rural and 50% of the urban population, split into Priority Households and Antyodaya Anna Yojana households.

    What is the Antyodaya Anna Yojana (AAY) category?

    1. Definition: AAY covers the poorest of the poor households and provides a flat 35 kg of foodgrains per household per month, regardless of household size.
    2. Contrast: Priority Households instead receive 5 kg of foodgrains per person per month, a per-head rather than per-household entitlement.

    Why does the flat AAY entitlement create inequity?

    1. Small households protected: The flat 35 kg shields smaller and highly vulnerable families, such as a widow or an older person living alone.
    2. Large households squeezed: A seven-member AAY household receives only 5 kg per person and an eight-member household about 4.4 kg, below the Priority Household entitlement.
    3. The distortion: Support per person falls as household size rises, inverting the intended pro-poor design.

    What does the draft amendment propose?

    1. Per-person formula: The draft proposes 7 kg of foodgrains per person, capped at 35 kg per household.
    2. Winners and losers: It would reduce support for households with one to four members by 20% to 80%, leave those with five or more members unchanged, and give no AAY household any additional foodgrain.
    3. The design flaw: By reducing rather than raising any allocation, it corrects inequity by levelling down.

    Why does the proposal risk reducing existing access?

    1. Tamil Nadu illustration: The State reports that 15.75 lakh of its 18.64 lakh AAY households, or 84.5%, have fewer than five members.
    2. Allocation cut: The proposal would reduce the State’s monthly AAY allocation from 65,261 tonnes to 42,040 tonnes, a fall of about 35.6%.
    3. Composition matters: A smaller household may include a person with a disability, a widow or an older person living alone, so headcount alone is a poor proxy for need.

    Why must coverage, not just the formula, be reformed?

    1. Outdated ceiling: The NFSA’s 81.35-crore beneficiary ceiling remains based on Census 2011, though about 80 crore people currently receive free foodgrains.
    2. Coverage erosion: Against an estimated population of 146.4 crore in 2025, the ceiling covers only 55.6% of people.
    3. Recalculation needed: The ceiling should be recalculated when Census 2027 figures become available, with accessible inclusion and appeal mechanisms in the interim.

    Why is grain alone not nutrition security?

    1. Uneven child nutrition: NFHS-6 (2023-24) found stunting among under-fives fell from 35.5% to 29.3%, but wasting barely moved from 19.3% to 19.0% and underweight from 32.1% to 31.8%.
    2. Diet inadequacy: Only about 15% of children aged six to 23 months receive a minimally adequate diet.
    3. Double burden: The ICMR-India Diabetes study estimated 101 million Indians had diabetes and 136 million had prediabetes in 2021.
    4. Life-course risk: Maternal undernutrition and low birth weight raise the risk of non-communicable diseases later in life.

    Should the PDS cereal basket be blamed for diabetes risk?

    1. Not a direct cause: Foodgrain entitlement should not itself be equated with diabetes risk.
    2. The real concern: A predominantly cereal-based basket, combined with diets already high in carbohydrates and low in protein, can reinforce dietary imbalance.
    3. Evidence: A 2025 ICMR-INDIAB study of 18,090 adults found carbohydrates supplied 62.3% of daily energy and protein 12%, with the highest carbohydrate intake carrying 30% higher odds of newly diagnosed type 2 diabetes.
    4. Millets caution: Replacing refined cereals with whole-wheat or millet flour was not linked to lower risk when the carbohydrate share stayed high, so more grain or millets alone is not a complete nutrition policy.

    How can diets be diversified without cutting cereals?

    1. Balanced target: The ICMR-NIN 2024 guidelines recommend cereals and millets provide at most 45% of energy, with more from pulses, milk, nuts, vegetables and fruits.
    2. What the PDS can do: The PDS can best supply affordable, shelf-stable foods, with States supported to offer pulses, local rice, wheat, millet choices and healthy edible oils.
    3. Procurement link: Local production and consumption should guide supply chains and effective Minimum Support Price procurement for pulse, millet and oilseed growers.
    4. Programme convergence: Sustained investment should link the PDS, Anganwadi services and Pradhan Mantri Poshan Shakti Nirman (PM POSHAN), providing eggs, milk or suitable alternatives where feasible.
    5. Separate budgeting: Dietary diversification must be separately budgeted, not financed by reducing cereal entitlements, against a food subsidy allocation of Rs 2,27,629 crore in the 2026-27 Union Budget.
    6. Phased pilots: Additions should be tested through State pilots assessing consumption, dietary diversity, anaemia, glycaemic risk, wastage and exclusion.

    How does the delivery network enable this reform?

    1. Digitised last mile: By the end of 2025, 5.50 lakh of 5.51 lakh fair price shops used electronic point-of-sale devices.
    2. Portability: One Nation One Ration Card covered nearly all NFSA beneficiaries, supporting portability and monitoring.
    3. Safeguards needed: Systems must include reliable offline alternatives, assisted or doorstep access for people with limited mobility, and a guarantee that authentication failure will not deny entitled foodgrains.
    4. Nutrition referral: Fair price shops could carry multilingual receipts and messages and, where feasible, link willing adults to diabetes and hypertension services, with over 1.86 lakh Ayushman Arogya Mandirs and 41.3 crore diabetes screenings recorded by June 2026.

    What three safeguards should anchor the reform?

    1. No-loss guarantee: Any per-person formula should preserve the existing 35 kg monthly entitlement for every AAY household.
    2. Periodic review: The adequacy of the 35 kg ceiling should be reviewed for larger and high-dependency households using consumption, nutritional and fiscal evidence.
    3. Separately financed diversification: Dietary diversification must be separately financed and progressively implemented without reducing existing cereal entitlements.

    Conclusion

    The proposed amendment is an opportunity to correct the inequity of a flat AAY ration, but only if it preserves the 35 kg entitlement, assesses the needs of larger households, and finances a gradual transition toward more diverse and nutritious diets. India’s next food security reform must protect people from hunger while addressing the dietary drivers of diabetes, judged not by tonnes of grain moved but by whether vulnerable families can eat enough, eat healthier and obtain their entitlements with dignity.

    Food Security in India (Foundational Context)

    1. About: Food security means physical, economic and social access to sufficient, safe and nutritious food for an active, healthy life.
    2. Scale: The NFSA covers about 80 crore people through the world’s largest food-based safety net.
    3. Progress: The share of households unable to afford the ICMR-NIN recommended diet fell from about 52% in 2011-12 to about 25% in 2023-24, at 25% rural and 21% urban.

    Back2Basics: National Food Security Act, 2013

    1. Coverage: Up to 75% of rural and 50% of urban population.
    2. Entitlement: 5 kg per person per month for Priority Households; 35 kg per household for AAY households.
    3. Woman as head: The eldest woman aged 18 or above is the head of household for ration card issuance.
    4. Maternity and child benefits: Entitlements for pregnant and lactating women and for children through supplementary nutrition programmes.
    5. Grievance redress: State and district-level redress and vigilance mechanisms.

    Statutory Framework Governing Food Security

    1. Article 21: The right to life, read to include the right to food.
    2. Article 47 (DPSP): Duty of the State to raise nutrition levels and the standard of living.
    3. National Food Security Act, 2013: Legal entitlement to subsidised foodgrains.
    4. Essential Commodities Act, 1955: Regulation of production, supply and distribution of essential commodities.

    Government Initiatives for Food and Nutrition Security

    1. Public Distribution System: Distribution of subsidised foodgrains through fair price shops.
    2. PM POSHAN: Hot cooked meals for schoolchildren.
    3. Anganwadi and ICDS: Supplementary nutrition for young children and pregnant or lactating women.
    4. One Nation One Ration Card: Portable ration access across States.
    5. Pradhan Mantri Garib Kalyan Anna Yojana: Free foodgrains scheme scaling the NFSA entitlement.

    Key Facts about Food Security

    1. PoS coverage: 5.50 lakh of 5.51 lakh fair price shops digitised by end 2025.
    2. Diabetes burden: 101 million diabetics and 136 million prediabetics estimated in 2021.
    3. Guideline: ICMR-NIN 2024 caps cereals and millets at 45% of dietary energy.

    Challenges in Food and Nutrition Security

    1. Cereal-heavy basket: High carbohydrate share crowding out protein and micronutrients.
    2. Double burden: Coexistence of undernutrition and rising non-communicable diseases.
    3. Outdated coverage: Beneficiary ceiling frozen at Census 2011.
    4. Exclusion errors: Authentication failures and mobility barriers at the last mile.
    5. Fiscal pressure: Large and rising food subsidy bill.
    6. Procurement skew: MSP concentrated in rice and wheat over pulses and oilseeds.

    Way Forward

    1. No-loss safeguard: Legally protect the 35 kg AAY entitlement in any new formula.
    2. Update coverage: Recalculate the ceiling on Census 2027 with accessible appeals.
    3. Diversify diets: Separately fund pulses, millets and healthy oils in the PDS.
    4. Converge programmes: Link PDS, Anganwadi and PM POSHAN for nutrition delivery.
    5. Pilot before scale: Test additions through phased State pilots measuring nutrition and fiscal outcomes.

    Previous Year Question

    [2018] With reference to the provisions made under the National Food Security Act, 2013, consider the following statements:

    1. The families coming under the category of ‘below poverty line (BPL)’ only are eligible to receive subsidised food grains.

    2. The eldest woman in a household, of age 18 years or above, shall be the head of the household for the purpose of issuance of a ration card.

    3. Pregnant women and lactating mothers are entitled to a ‘take-home ration’ of 1600 calories per day during pregnancy and for six months thereafter.

    Which of the statements given above is/are correct?

    (a) 1 and 2

    (b) 2 only

    (c) 1 and 3

    (d) 3 only

    [2021 GS3 15m] What are the salient features of the National Food Security Act, 2013? How has the Food Security Bill helped in eliminating hunger and malnutrition in India?”

  • Cabinet approves 5-year extension of PM-KISAN scheme

    Why in the News?

    The Union Cabinet approved a five-year extension of the Pradhan Mantri Kisan Samman Nidhi (PM-KISAN) from 2026-27 to 2030-31, with an outlay of ₹3.15 lakh crore. The annual assistance of ₹6,000 per farmer remains unchanged.

    What is PM-KISAN?

    • Launched in February 2019.
    • A Central Sector Scheme under the Ministry of Agriculture and Farmers Welfare.
    • Provides ₹6,000 per year to eligible landholding farmer families in three equal instalments of ₹2,000 through Direct Benefit Transfer (DBT).
    • Fully funded by the Central Government.

    Key Highlights

    • Scheme extended till 2030-31.
    • Total outlay: ₹3.15 lakh crore.
    • 23rd instalment (June 2026): Over 9.49 crore farmers received ₹18,984 crore.
    • Since launch, over ₹4.47 lakh crore has been transferred through 23 instalments.
    • Women beneficiaries have received over ₹1.06 lakh crore.

    Significance

    • Provides assured income support for purchasing seeds, fertilisers and other inputs.
    • Reduces dependence on informal credit.
    • Promotes financial inclusion through DBT.
    • Strengthens farmers’ income security.

    Challenges

    • Annual assistance (₹6,000) has remained unchanged since 2019 despite rising input costs.
    • Excludes tenant farmers and sharecroppers due to land ownership criteria.
    • Errors in Aadhaar and land records may exclude genuine beneficiaries.
    • Uniform benefit irrespective of landholding size or farm distress.

    Features of PM-KISAN

    • Type: Central Sector Scheme.
    • Funding: 100% Central Government.
    • Transfer Mode: Direct Benefit Transfer (DBT).
    • Implementing Ministry: Ministry of Agriculture and Farmers Welfare.

    Direct Benefit Transfer (DBT)

    • Introduced to transfer subsidies directly into beneficiaries’ bank accounts.
    • Reduces leakages and improves transparency.
    • Uses the JAM Trinity: Jan Dhan Accounts, Aadhaar, and Mobile

    Related Schemes

    • PM Fasal Bima Yojana (PMFBY)
    • Kisan Credit Card (KCC)
    • PM Krishi Sinchai Yojana (PMKSY)
    • e-NAM (National Agriculture Market)

    [2015, GS3, 12.5 marks] In what way could replacement of price subsidy with direct benefit Transfer (DBT) change the scenario of subsidies in India? Discuss.”

    [2020] Consider the following statements:
    1.Aadhaar metadata cannot be stored for more than three months.
    2.State cannot enter into any contract with private corporations for sharing of Aadhaar data.
    3.Aadhaar is mandatory for obtaining insurance products.
    4.Aadhaar is mandatory for getting benefits funded out of the Consolidated Fund of India.
    Which of the statements given above is/are correct?

    [A] 1 and 4 only

    [B] 2 and 4 only

    [C] 3 only

    [D] 1, 2 and 3 only

  • Rajasthan farmers object to GI tag for Unjha jeera and saunf

    Why in News?

    Rajasthan’s cumin and fennel farmers have objected to Geographical Indication tags granted to Gujarat’s ‘Unjha Jeera’ and ‘Unjha Fennel’ (saunf), arguing Unjha is a trading hub, not the growing region.

    Key Highlights

    1. The GI tags for ‘Unjha Jeera’ and ‘Unjha Fennel’ were registered in the name of Gujarat’s Agricultural Produce Market Committee (APMC), Unjha.
    2. Farmers from Rajasthan contend that a significant share of the crops is cultivated in Rajasthan, making the GI registration misleading.
    3. The Unjha APMC has defended the GI registrations, citing over 1,000 pages of scientific, historical, and commercial evidence submitted during the registration process.
    4. The dispute raises questions over the criteria for GI registration, particularly the link between a product’s reputation, production area, and marketing centre.

    Geographical Indication (GI) Tag

    • A Geographical Indication (GI) identifies goods that possess qualities, reputation, or characteristics essentially attributable to their geographical origin.
    • Governed by the Geographical Indications of Goods (Registration and Protection) Act, 1999.
    • Registration is granted by the Geographical Indications Registry, Chennai, under the Department for Promotion of Industry and Internal Trade (DPIIT).
    • Validity: 10 years, renewable indefinitely.
    • GI protection applies to agricultural products, natural products, handicrafts, manufactured goods, and foodstuffs.

    Value Addition

    • First GI tag in India: Darjeeling Tea (2004-05).
    • Benefits of GI: Protects producers from misuse, preserves traditional knowledge, enhances product value, promotes exports, and supports rural livelihoods.
    • Difference from Trademark: A GI belongs collectively to eligible producers from a specific region, whereas a trademark is an exclusive right owned by an individual or company.

    [2018] India enacted The Geographical Indications of Goods (Registration and Protection) Act, 1999 in order to comply with the obligations to

    (a) ILO

    (b) IMF

    (c) UNCTAD

    (d) WTO

  • White Gold: India’s Cotton Story

    Why in News?

    The Government released “White Gold: India’s Cotton Story – From Seed to Shirt”, highlighting India’s global leadership in cotton production and new initiatives to improve productivity, quality, and sustainability.

    Key Highlights

    • India is the only country cultivating all four recognized cotton species.
    • Ranks: 1st in global cotton acreage. 2nd in production and consumption.
    • Cotton production (2025–26, provisional): 290.91 lakh bales.
    • Domestic consumption: 328 lakh bales.
    • Contributes nearly 19% of global fibre production.
    • Supports livelihoods of 6 million farmers and employment for 40–50 million people in allied sectors.

    Four Cotton Species

    • Gossypium arboreum (Asian cotton)
    • Gossypium herbaceum (Asian cotton)
    • Gossypium hirsutum (American upland cotton; ~90% of India’s hybrid cotton)
    • Gossypium barbadense (Egyptian cotton)

    Bt Cotton

    • Genetically modified cotton containing genes from Bacillus thuringiensis (Bt).
    • Commercially introduced in 2002.
    • Resistant to bollworms, reducing insecticide use and improving yields.

    Major Cotton Growing Zones

    • Northern: Punjab, Haryana, Rajasthan
    • Central: Gujarat, Maharashtra, Madhya Pradesh
    • Southern: Telangana, Andhra Pradesh, Karnataka
    • Also cultivated in Tamil Nadu and Odisha.

    Government Initiatives

    Mission for Cotton Productivity (2025–26)

    • Five-year mission with an outlay of ₹5,659.22 crore.
    • Target: Increase production from 297 lakh bales to 498 lakh bales by 2031.
    • Focus on: Climate-resilient varieties, Pest-resistant seeds, Extra-Long Staple (ELS) cotton, and Advanced breeding and biotechnology.

    Minimum Support Price (MSP)

    • Procurement by Cotton Corporation of India (CCI).
    • MSP (2026–27): Medium Staple: ₹8,267/quintal and Long Staple: ₹8,667/quintal

    Special Project on Cotton (NFSM)

    • Promotes: High Density Planting System (HDPS), Closer Spacing Planting System, and ELS cotton technologies.
    • Demonstrations recorded 30–40% yield improvement.

    Kapas Kisan App

    • Digital platform for Farmer registration, MSP procurement slot booking, Aadhaar-linked payments, and SMS updates.

    Kasturi Cotton Bharat

    • National branding and traceability initiative.
    • Features: QR-code certification, Blockchain-based traceability, and NABL-accredited quality testing.
    • Promotes Indian cotton as a premium global brand.

    Economic Importance

    • Cotton is known as “White Gold”.
    • Integral to the textile value chain and India’s export earnings.
    • Cottonseed provides: Edible oil, Animal feed, Biomass fuel, and Surgical cotton and medical products.

    [2020] “The crop is subtropical in nature. A hard frost is injurious to it. It requires at least 210 frost-free days and 50 to 100 centimeters of rainfall for its growth. A light well-drained soil capable of retaining moisture is ideally suited for the cultivation of the crop.” Which one of the following is that crop?

    a) Cotton
    b) Jute
    c) Sugarcane
    d) Tea

  • India Secures Three New Codex Standards for Spices

    Why in News?

    The Codex Alimentarius Commission (CAC) adopted global standards for Large Cardamom, Coriander, and Vanilla at its 49th Session (CAC49) in Geneva. India also became Co-Chair of a new Electronic Working Group (EWG) on risk analysis for new food products.

    Key Highlights

    • Three Codex Standards Adopted: Large Cardamom, Coriander, and Vanilla.
    • Codex Commission: Jointly established by FAO and WHO to develop international food safety and quality standards.
    • India’s Role:
      • Hosts the Codex Committee on Spices and Culinary Herbs (CCSCH).
      • Spices Board India serves as the Secretariat of CCSCH.
    • Significance:
      • Harmonised global quality standards for spices.
      • Improves market access, fair trade, and export competitiveness.
    • Large Cardamom: Indigenous to the North-Eastern Himalayan region of India.
    • New Leadership Role: India accepted as Co-Chair of the Electronic Working Group (EWG) on risk analysis for new food products.

    Prelims Facts

    • Codex Alimentarius Commission (CAC):
      • Established in 1963 by FAO and WHO.
      • Develops science-based international food standards.
      • Protects consumer health and promotes fair practices in food trade.
    • Codex Committee on Spices and Culinary Herbs (CCSCH): Hosted by India. Secretariat: Spices Board India.

    [2022] With reference to the “Tea Board” in India, consider the following statements:
    1. The Tea Board is a statutory body.
    2. It is a regulatory body attached to the Ministry of Agriculture and Farmers Welfare.
    3. The Tea Board’s Head Office is situated in Bengaluru.
    4. The Board has overseas office at Dubai and Moscow.
    Which of the statements given above are correct?

    [A] 1 and 3

    [B] 2 and 4

    [C] 3 and 4

    [D] 1 and 4

  • ICAR Foundation Day 2026

    Why in News?

    The Indian Council of Agricultural Research (ICAR) celebrated its 98th Foundation Day (16 July 2026), highlighting its achievements in climate resilient agriculture, biofortified crops and technology dissemination.

    Key Highlights

    • Established: 16 July 1928
    • India’s apex organization for agricultural research, education and extension under the Department of Agricultural Research and Education (DARE), Ministry of Agriculture & Farmers’ Welfare.
    • During 2025-26, ICAR developed 386 improved varieties across 44 crops: 94% are climate resilient and 29 varieties are biofortified.
    • Released: 43 improved crop varieties, 17 agricultural technologies and 14 publications
    • New technologies include:
      • Climate resilient and salinity/alkalinity tolerant rice varieties
      • Export-oriented mango production technology
      • India’s first indigenous African Swine Fever (ASF) vaccine
      • Digital Swine Disease Atlas
      • Affordable cassava harvester for smallholders.
    • 72 Memoranda of Understanding (MoUs) signed with 51 industry partners for commercialization of ICAR technologies.
    • 18 international MoUs signed to strengthen global agricultural cooperation.
    • ICAR technologies reached: Nearly 1 crore farmers directly. Over 5 crore farmers through media and social media.

    Economic Impact

    • Agriculture, horticulture, livestock and fisheries generated an additional economic value of about ₹1.70 lakh crore in 2025-26.
    • Agricultural research alone contributed an estimated ₹55,000 crore.

    About ICAR

    • Full Form: Indian Council of Agricultural Research
    • Established: 16 July 1928
    • Headquarters: New Delhi
    • Parent Department: Department of Agricultural Research and Education (DARE)
    • Parent Ministry: Ministry of Agriculture & Farmers’ Welfare
    • Coordinates: Agricultural research, Agricultural education and Extension services through Krishi Vigyan Kendras (KVKs)
    • Played a major role in: Green Revolution, Food and nutritional security, Development of improved crop varieties, Livestock, fisheries and horticulture research, and Climate resilient agriculture

    [2021] In the context of India’s preparation for climate-smart agriculture, consider the following statements:
    1. The ‘Climate-Smart village’ approach in India is a part of a project led by the climate change, Agriculture and Food Security (CCAFS), an international research programme.
    2. The project of CCAFS is carried out under consultative group on International Agricultural Research (CGIAR) headquartered in France.
    3. The International Crops Research Institute for the Semi-Arid Tropics (ICRISAT) in India is one of the CGIAR’s research centres.
    Which of the statements given above are correct?

    [A] 1 and 2 only

    [B] 2 and 3 only

    [C] 1 and 3 only

    [D] 1,2 and 3

  • Matcha Tea: India’s First Commercially Produced Matcha

    Why in News?

    An Assam tea estate, Chota Tingrai Tea Estate in Tinsukia district, has produced and sold India’s first commercially produced matcha tea at the Guwahati Tea Auction Centre, marking India’s entry into the premium global matcha market.

    What is Matcha?

    • Matcha is a finely powdered green tea made from specially cultivated shade-grown leaves of Camellia sinensis.
    • Unlike conventional green tea, where leaves are steeped and discarded, the entire powdered leaf is consumed, providing higher nutritional benefits.

    How is Matcha Produced?

    • Tea plants are shaded for 3 to 4 weeks before harvest.
    • Around 90% of sunlight is blocked, resulting in:
      • Increased chlorophyll content (bright green colour).
      • Higher L-theanine (amino acid) levels.
      • Enhanced antioxidants and natural caffeine.
    • Young leaves are Steamed to prevent oxidation, Dried, De-stemmed and de-veined, Stone-ground into a fine green powder.

    How is Matcha Different from Green Tea?

    • Matcha uses shade-grown tea leaves, whereas ordinary green tea is generally grown under normal sunlight.
    • In matcha, the entire powdered leaf is consumed, while in green tea the leaves are steeped in water and then discarded.
    • Matcha contains higher levels of chlorophyll, antioxidants, L-theanine, and natural caffeine.
    • It has a rich umami flavour and vibrant green colour.

    [2022] With reference to the “Tea Board” in India, consider the following statements:
    1. The Tea Board is a statutory body.
    2. It is a regulatory body attached to the Ministry of Agriculture and Farmers Welfare.
    3. The Tea Board’s Head Office is situated in Bengaluru.
    4. The Board has overseas office at Dubai and Moscow.
    Which of the statements given above are correct?

    [A] 1 and 3

    [B] 2 and 4

    [C] 3 and 4

    [D] 1 and 4

  • Kisan Sarathi Platform

    Why in News?

    The Government highlighted Kisan Sarathi, India’s integrated digital agro-advisory platform, for strengthening agricultural extension services through technology, multilingual support, and expert-based advisories.

    What is Kisan Sarathi?

    • Launched in July 2021.
    • India’s largest integrated digital agro-advisory platform.
    • Joint initiative of Ministry of Electronics & Information Technology (MeitY) and Ministry of Agriculture & Farmers Welfare
    • Implemented by Indian Agricultural Statistics Research Institute (IASRI) and Digital India Corporation

    Key Features

    • Provides real-time, multilingual, location-specific advisories.
    • Two-way communication through Interactive Information Dissemination System (IIDS).
    • Offers: Weather forecasts, Mandi prices, Crop advisories, Government scheme information, and Expert consultations
    • Covers: Crops, Livestock, Poultry, Fisheries, and Allied sectors

    [2020] In India, which of the following can be considered as public investment agriculture?

    1. Fixing Minimum Support Price for agricultural produce of all corps
    2. Computerisation of Primary Agricultural Credit Societies
    3. Social Capital development
    4. Free electricity supply to farmers
    5. Waiver of agricultural loans by the banking system
    6. Setting up of cold storage facilities by the government

    Select the correct answer using the code given below :
    a) 1, 2 and 5 only
    b) 1, 3, 4 and 5 only
    c) 2, 3 and 6 only
    d) 1, 2, 3, 4, 5 and 6

  • Examine the role of supermarkets in supply chain management of fruits, vegetables and food items. How do they eliminate number of intermediaries?

    Supermarkets are organised retail chains that procure, store and distribute fruits, vegetables and other food items through integrated, modern supply chains.

    Role of Supermarkets in supply chain management

    Direct Procurement from Farmers – Eg- Big Basket & Reliance Retail procure directly from FPOs.

    Standardisation, Grading & Sorting improves quality consistency. Eg- Walmart trains farmers on GAP (Good Agricultural Practices).

    Efficient Logistics & Inventory Management – Eg- use of real-time inventory tracking, forecasting tools, barcoding/RFID

    Cold Chain infrastructure reduces losses of perishable goods like fruits

    Contract Farming, buy-back arrangements ensure stable demand and price security for farmers. Eg- PepsiCo in Punjab (Potato farming)

    Value Addition – Supermarkets invest in cut vegetables, ready-to-cook items etc – increases shelf-life of products.

    Diverse products– Gives greater choice for consumers and promotes crop diversification.

    Challenges faced by supermarkets

    Lack of infrastructure – Eg- cold storage can only accommodate about 11% of the country’s total produce.

    Poor forward and backward linkages – Eg- Only 13% mandis digital.

    Fragmented landholdings – 86% farmers are small and marginal – prevents economy of scale

    Regulatory Hurdles – APMC monopoly and interstate movement regulations complicate direct buying from farmers.

    Organised retail remains concentrated in metro and Tier-1 cities, with limited rural coverage

    Low investment – Private investment <1% Agri-GDP.

    Supermarkets eliminating intermediaries

    Enhancing efficiency of supply chain and doubling farmers income requires FPO strengthening, cold-chain expansion and adoption of Model contract Farming Act.