Tourism Sector

Gujarat’s MICE Tourism Policy

Note4Students

From UPSC perspective, the following things are important :

Prelims level : MICE tourism

Mains level : Various initiaitves tourism promotion

Gujarat CM has announced the tourism policy for 2021-25, seeking to position the state as the country’s foremost tourist destination, with a focus on investment and livelihood opportunities.

The policy seeks to make Gujarat a hub of “MICE” tourism.

Q. Given the vital importance of the tourism industry in the Indian economy, there is a need to address underneath challenges and adopt a suitable policy for overall growth. Discuss the need for a comprehensive National Tourism Policy.

What is MICE tourism?

  • The acronym “MICE” stands for “Meetings, Incentives, Conferences and Exhibitions”, and is essentially a version of business tourism that draws domestic and international tourists to a destination.
  • The policy aims to make Gujarat one of the top five MICE tourism destinations in the country.

How does the policy proposals to attract MICE tourism?

  • To incentivise international events, the government has announced an assistance of Rs 5,000 to the event organizer per foreign participant staying overnight, subject to an upper limit of Rs 5 lakh.
  • For domestic events, the policy promises financial assistance of Rs 2 lakh per event, capped at three events per organizer per year.
  • For Gujarat to emerge as a venue of big national and international conferences, large convention centres are required.
  • The policy promises special incentives for building big convention centres, including 15% capital subsidy on the eligible capital investment.
  • The government has also promised land on the lease if required.
  • A precondition to avail the incentive is that the convention centre should have at least one hall that can seat a minimum of 2,500 persons.

Why is there a specific focus on MICE tourism?

  • MICE events are major tourism generators, and there is significant scope to tap into it.
  • By incentivizing the organising of MICE events and construction of convention centres in Gujarat, we are trying to plug the gaps.
  • The organizer of an international event can prolong the stay of guests by one or two days, and visitors can visit tourist attractions, of which Gujarat has many.
Subscribe
Notify of
0 Comments
Inline Feedbacks
View all comments