Water Management – Institutional Reforms, Conservation Efforts, etc.

Arth Ganga Model: New govt model for the River’s Sustainable Development


From UPSC perspective, the following things are important :

Prelims level: Arth Ganga Model

Mains level: Not Much

The Director General of the National Mission for Clean Ganga, spoke about the Arth Ganga Model during his virtual keynote address to the Stockholm World Water Week 2022.

What is Arth Ganga Model?

  • PM Modi first introduced the concept during the first National Ganga Council meeting in Kanpur in 2019.
  • He urged for a shift from Namami Gange, the Union Government’s flagship project to clean the Ganga, to the model of Arth Ganga.
  • The latter focuses on the sustainable development of the Ganga and its surrounding areas, by focusing on economic activities related to the river.
  • At its core, the Arth Ganga model seeks to use economics to bridge people with the river.
  • It strives to contribute at least 3% of the GDP from the Ganga Basin itself.
  • The Arth Ganga project’s interventions are in accordance with India’s commitments towards the UN sustainable development goals.


Under Arth Ganga, the government is working on six verticals.

  1. Zero Budget Natural Farming that includes chemical-free farming for 10 kms on either side of the river, generating “more income, per drop”, ‘Gobar Dhan’ for farmers,
  2. Monetization and Reuse of Sludge &Wastewater that envisages reuse of treated water for irrigation; industrial purposes and revenue generation for ULBs,
  3. Livelihood Opportunities Generation such as ‘Ghat Mein Haat’, promotion of local products, Ayurveda, medicinal plants, capacity building of volunteers like Ganga Praharis,
  4. Public Participation to ensure increased synergies between stakeholders,
  5. Cultural Heritage &Tourism that looks to introduce boat tourism through community jettis, promotion of yoga, adventure tourism etc. and Ganga Artis and
  6. Institutional Building by enhancing the local capacities for better decentralized water governance.


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