Note4Students

From UPSC perspective, the following things are important :

Prelims level: Meri LiFE Mera Swachh Shehar

Mains level: LiFE Initiative

life

Central Idea: The Union Ministry for Housing and Urban Affairs has launched the ‘Meri LiFE, Mera Swachh Shehar’ campaign.

Meri LiFE Mera Swachh Shehar

The campaign focuses on waste management and promotes the principles of Reduce, Reuse, and Recycle (RRR).
It aims to create awareness and encourage individuals to adopt sustainable daily habits for environmental protection.
The campaign strengthens citizens’ commitment to reducing, reusing, and recycling under Swachh Bharat Mission-Urban 2.0.
It aligns with Mission LiFE’s objective of adopting sustainable daily habits for environmental conservation.

Objectives of the Campaign

The campaign involves setting up RRR Centres where citizens can contribute items such as clothes, shoes, books, toys, and plastic for reuse or recycling.
The collected items will be refurbished or transformed into new products, aligning with the vision of a circular economy.
The RRR approach empowers craftsmen, recyclers, Self Help Groups, entrepreneurs, and startups to convert waste into various products.

The RRR Centres to be launched nationwide will serve as one-stop collection centers for various unused or used items.
Citizens, institutions, and commercial enterprises can deposit plastic items, clothes, shoes, books, and toys at these centers.
The collected items will be refurbished for reuse or transformed into new products, promoting the government’s vision of a circular economy.

The LiFE movement was introduced by India during the 26th United Nations Climate Change Conference of the Parties (COP26) in Glasgow in 2021.
It aims to promote an environmentally conscious lifestyle that emphasizes mindful and deliberate utilization rather than mindless and wasteful consumption.
The movement seeks to replace the prevailing “use-and-dispose” economy with a circular economy characterized by conscious and deliberate consumption.
The objective of the LiFE Movement is to leverage the power of social networks to influence social norms related to climate change.
It plans to create and nurture a global network of individuals known as ‘Pro-Planet People’ (P3) who are committed to adopting and promoting environmentally friendly lifestyles.
Through the P3 community, the mission aims to establish an ecosystem that supports and sustains environmentally friendly behaviours.