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Subject: TechXAgri Production and Marketing

  • Kisan Sarathi Platform

    Why in News?

    The Government highlighted Kisan Sarathi, India’s integrated digital agro-advisory platform, for strengthening agricultural extension services through technology, multilingual support, and expert-based advisories.

    What is Kisan Sarathi?

    • Launched in July 2021.
    • India’s largest integrated digital agro-advisory platform.
    • Joint initiative of Ministry of Electronics & Information Technology (MeitY) and Ministry of Agriculture & Farmers Welfare
    • Implemented by Indian Agricultural Statistics Research Institute (IASRI) and Digital India Corporation

    Key Features

    • Provides real-time, multilingual, location-specific advisories.
    • Two-way communication through Interactive Information Dissemination System (IIDS).
    • Offers: Weather forecasts, Mandi prices, Crop advisories, Government scheme information, and Expert consultations
    • Covers: Crops, Livestock, Poultry, Fisheries, and Allied sectors

    [2020] In India, which of the following can be considered as public investment agriculture?

    1. Fixing Minimum Support Price for agricultural produce of all corps
    2. Computerisation of Primary Agricultural Credit Societies
    3. Social Capital development
    4. Free electricity supply to farmers
    5. Waiver of agricultural loans by the banking system
    6. Setting up of cold storage facilities by the government

    Select the correct answer using the code given below :
    a) 1, 2 and 5 only
    b) 1, 3, 4 and 5 only
    c) 2, 3 and 6 only
    d) 1, 2, 3, 4, 5 and 6

  • How does e-Technology help farmers in production and marketing of agricultural produce?

    e-Technology in agriculture refers to the use of digital tools, ICT platforms, mobile apps, and online services to bridge the information gap and connect farmers to modern markets.

    Role of e-Technology in Agricultural Production

    Access to real-time information – Provides timely weather forecasts, pest alerts, and irrigation advisories. Eg- Kisan Suvidha app.

    Digital nutrient management – Soil Health Card and digital soil maps guide fertilizer application – reduce input costs and improve productivity.

    Precision farming – Drones, IoT sensors, and mobile-linked devices help farmers optimise water, fertilizers, and pesticides

    Information on scientific practices like seed treatment methods, crop-specific guidance etc. Eg- Farming Leader channel on Youtube

    ICT tools, KVK portals, and helplines provide remote crop advisory, enabling timely decisions. Eg- m-Kisan app

    Facilitates crop monitoring through remote sensing technologies, drones etc. Eg- Drone Didi initiative

    Financial inclusion under JAM and DBT under PM KISAN increases capital investment and promotes diversification to high value crops

    Role of e-Technology in Agricultural Marketing

    Access to transparent price information – e-NAM, Agmarknet display mandi prices – help farmers avoid distress sales.

    Direct linkages with buyers through online bidding reduces dependence on middlemen.

    Wider market reach – Eg- e-NAM integrates 1,500+ mandis – allows inter-state trade and better price realization.

    Digital payments – UPI-linked systems ensure quick, direct payments.

    Improved post-harvest logistics – Apps provide information on transport availability, storage, cold-chain, and warehouse booking. Eg- e-NWR

    Branding – Social media and e-commerce platforms help farmers directly sell processed or organic produce to consumers. Eg- BigBasket

    When science meets scale, when innovation becomes inclusive, when technology drives transformation, the foundation for great achievements is laid – PM Modi