Agricultural Sector and Marketing Reforms – eNAM, Model APMC Act, Eco Survey Reco, etc.

[pib] Kasturi Cotton


From UPSC perspective, the following things are important :

Prelims level: Kasturi Cotton Brand

Mains level: Not Much

Now India’s premium Cotton would be known as ‘Kasturi Cotton’ in the world cotton trade.

Kasturi Cotton

  • It is the first-ever Brand and Logo for Indian Cotton on Second World Cotton Day.
  • The Kasturi Cotton brand will represent Whiteness, Brightness, Softness, Purity, Luster, Uniqueness and Indianness.

Do you know?

  1. Cotton is one of the principal commercial crops of India and it provides livelihood to about 6.00 million cotton farmers.
  2. India is the 2nd largest cotton producer and the largest consumer of cotton in the world.
  3. India produces about 6.00 Million tons of cotton every year which is about 23% of the world cotton.
  4. India produces about 51% of the total organic cotton production of the world, which demonstrates India’s effort towards sustainability.

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