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Why in the News?

The Ministry of Earth Sciences (MoES) successfully concluded the Swachh Sagar, Surakshit Sagar 3.0 campaign on September 21st, 2024, organizing beach clean-up drives at more than 80 locations across India’s coastline.

What is Swachh Sagar, Surakshit Sagar 3.0?

  • It is a 75-day citizen-led campaign for improving ocean health through collective action.
  • It is the third edition of a flagship initiative launched to raise awareness about marine pollution and promote the conservation of coastal areas.
  • The campaign is part of India’s broader Swachh Bharat Mission and Swachhata Hi Seva initiative and aims to promote cleanliness, sustainable practices, and protect marine ecosystems.
  • It also commemorated International Coastal Cleanup Day.

Key Highlights 

  • More than 60 tons of waste were removed, including plastic, metal, cloth, rubber, and wood debris.
  • The campaign promoted sustainable coastal practices and encourages communities to adopt eco-friendly habits, playing a vital role in reducing marine debris and conserving biodiversity.

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