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GS Paper: GS1

  • UP’s Salkhan Fossil Park makes it to UNESCO tentative list

    Why in the News?

    Salkhan Fossil Park, also known as Sonbhadra Fossils Park, has been recently added to UNESCO’s Tentative List for World Heritage Sites.

    About Salkhan Fossil Park:

    • Location: It is located in Salkhan village, Sonbhadra district, Uttar Pradesh.
    • Fossil Significance: It is renowned for its stromatolite fossils, ancient layered structures formed by cyanobacteria through photosynthesis.
    • Age of Fossils: These fossils are estimated to be up to 1.4 billion years old, dating to the Mesoproterozoic era.
    • Scientific Value: Preserved in Bhander limestone of the Vindhyan Supergroup, the site is one of the world’s richest Proterozoic rock collections.
    • Significance:
      • Evolutionary Insights: The fossils offer key evidence of early microbial life and events like the Great Oxidation Event, helping us understand Earth’s early biosphere.
      • Ecological Context: It lies within the Kaimoor Wildlife Sanctuary, enhancing its ecological and conservation value.

    Back2Basics: UNESCO’s Tentative List

    • Definition: It is a country’s inventory of sites proposed for future inclusion on the UNESCO World Heritage List.
    • Nomination Process: A site must be on the Tentative List for at least one year before formal nomination.
    • Evaluation Criteria: Sites are assessed for natural, cultural, or mixed heritage value, based on global significance.
    • India’s Status: As of June 2025, India has 63 sites on its Tentative List, spanning ecosystems, monuments, and landscapes.
    • Benefits of Inclusion: While not guaranteeing World Heritage status, inclusion raises awareness, improves funding, and strengthens conservation.
    [UPSC 2024] Consider the following properties included in the World Heritage List released by UNESCO:

    1. Shantiniketan 2. Rani-ki-Vav 3. Sacred Ensembles of the Hoysalas 4. Mahabodhi Temple Complex at Bodhgaya

    How many of the above properties were included in 2023?

    Options: (a) Only one (b) Only two* (c) Only three (d) All four

     

  • Puri Rath Yatra of Lord Jagannath

    Why in the News?

    The annual Rath Yatra of Lord Jagannath at Puri, Odisha, has begun today.

    About Rath Yatra:

    • About: Rath Yatra is an annual Hindu chariot festival celebrated in Puri, Odisha, in honour of Lord Jagannath, a form of Lord Vishnu.
    • Legend: The festival commemorates the journey of Lord Jagannath, along with his siblings Lord Balabhadra and Devi Subhadra, from the Jagannath Temple to the Gundicha Temple, their birthplace.
    • Occurrence: It is held on the second day of Ashadha Shukla Paksha (June–July), according to the Odia calendar.
    • Procession: The deities are placed in three massive wooden chariots and pulled by devotees along the Grand Road (Bada Danda) for about 3 km.
    • Significance: It is one of the four sacred pilgrimages (Char Dham) in Hinduism and allows non-Hindus to have darshan of the deities, unlike entry to the temple.

    Key Events of the Rath Yatra:

    • Pahandi Bije: The ceremonial procession where the deities are carried from the temple to the chariots.
    • Chhera Panhara: A ritual where the Puri King sweeps the chariots with a golden broom, signifying humility and equality.
    • Three Chariot Pulling: Devotees pull the chariots—Nandighosa (Jagannath), Taladhwaja (Balabhadra), and Darpadalan (Subhadra)—toward Gundicha Temple.
    • Bahuda Yatra: The return journey to the Jagannath Temple, held on the 10th day of Ashadha Shukla Paksha.
    • Poda Pitha Offering: The deities are offered traditional cakes at Mausimaa Temple during their return.
    • Suna Besha: On return, the deities are adorned with gold ornaments on their chariots.
    • Niladri Bije: Final ritual where the deities re-enter the sanctum; marks the end of the Rath Yatra.
    • Rasagola Divas: Devotees offer Rasagola sweets to Goddess Lakshmi to appease her for not being included in the journey.

    Back2Basics: Jagannath Puri Temple

    • The Jagannath Temple in Puri, Odisha, is a major Vaishnavite shrine dedicated to Lord Jagannath, a form of Sri Krishna.
    • The current structure was rebuilt starting in the 10th century by Anantavarman Chodaganga Deva of the Eastern Ganga dynasty.
    • The temple showcases the Oriya style of architecture, known for sculptural richness and graceful forms.
    • It spans over 400,000 sq. ft., enclosed by the 20-foot-high Meghanada Pacheri.
    • An inner wall, called Kurma Bedha, surrounds the main sanctum.
    • Main Structural Sections:
      1. Deula/Vimana/Garba Griha: Sanctum sanctorum housing the deities on the Ratnavedi, built in Rekha Deula style.
      2. Mukhashala: The frontal porch.
      3. Nata Mandir/Jagamohan: The audience or dancing hall.
      4. Bhoga Mandapa: The hall of offerings.

     

    [UPSC 2009] Mahamastakabhisheka, a great religious event, is associated with and done for who of the following?

    Options: (a) Bahubali * (b) Buddha (c) Mahavir (d) Nataraja

     

  • Who was Sree Narayan Guru (1856–1928)?

    Why in the news?

    The Prime Minister recently addressed a commemorative event marking 100 years of the historic conversation between Sree Narayana Guru and Mahatma Gandhi.

    About Sree Narayana Guru:

    • Early Life: Sree Narayana Guru was born on 22 August 1856 in Chempazhanthy, Kerala, into the Ezhava community, considered the so-called ‘avarna’ or outside the caste system.
    • Social Reform: He led a peaceful revolution against caste discrimination and promoted social equality and spiritual upliftment in Kerala.
    • Famous Slogan: Guru gave the powerful message — “One Caste, One Religion, One God for All”, calling for unity beyond caste or creed.
    • Spiritual Philosophy: A follower of Advaita Vedanta, he reinterpreted it to assert that divinity exists in every individual, regardless of caste.
    • Death and Legacy: He passed away on 20 September 1928, and his birth and death anniversaries are now observed as public holidays in Kerala and other states.

    His Contributions:

    • Temple Reform: In 1888, he consecrated a Shiva idol at Aruvippuram, challenging Brahminical control over temples.
    • Organisational Impact: He founded the Sree Narayana Dharma Paripalana (SNDP) Yogam in 1903, with Kumaran Asan as its first general secretary.
    • Social Movements: He supported the Vaikom Satyagraha (1924–25) against untouchability in public spaces.
    • Spiritual Centres: Guru established the Sivagiri Mutt (1904), which became the heart of the Sivagiri Pilgrimage (Theerthadanam).
    • Writings: His works, like Advaitha Deepika, Atmavilasam, Daiva Dasakam, and Brahmavidya Panchakam, reflect a spiritual and reformist vision.
    • Holistic Upliftment: He promoted education, cleanliness, agriculture, and handicrafts for self-reliance.
    • Against Conversions: Guru opposed religious conversion as a caste solution, favouring internal reform within Hindu society.

    His Conversations with Gandhiji (1925):

    • Historic Meeting: Mahatma Gandhi met Guru on 13 March 1925 at Sivagiri Mutt during the Vaikom Satyagraha.
    • On Scriptures: Guru clarified that Hindu texts do not support untouchability and backed the Vaikom movement fully.
    • On Salvation: He believed that all religions lead to moksha but stressed that material freedom is key to dignity.
    • Inclusive Ashrams: He shared that his ashrams welcomed all castes, with children studying and praying together.
    • View on Caste: While Gandhi defended varna in principle, Guru critiqued caste as rigid, anti-freedom, and regressive.
    • Mutual Respect: Gandhi was deeply moved and later praised Guru as a “holy soul”, calling Sivagiri a model of harmony.
    • Enduring Legacy: The meeting symbolised a blend of spiritual wisdom and social reform, with lasting national impact.
    [UPSC 2019] Consider the following pairs:

    Movement/Organization Leader

    1. All India Anti-Untouchability League Mahatma Gandhi 2. All India Kisan Sabha Swami Sahajanand Saraswati 3. Self-Respect Movement E. V. Ramaswami Naicker

    Which of the pairs given above is/are correctly matched?

    Options: (a) 1 only* (b) 1 and 2 only (c) 2 and 3 only (d) 1, 2 and 3

     

  • Ambubachi Mela at Kamakhya Temple

    Why in the News?

    Pilgrims have begun arriving in Guwahati, Assam, for the Ambubachi Mela, held annually at the Kamakhya Temple, one of the most sacred centres of Tantric Shaktism in India.

    About Ambubachi Mela:

    • Festival Overview: Ambubachi Mela is an annual Hindu fertility festival celebrated at the Kamakhya Temple in Guwahati, Assam.
    • Timing and Season: It is held during the Assamese month of Ahaar (mid-June), coinciding with the monsoon season.
    • Religious Significance: The festival marks the annual menstruation of Goddess Kamakhya symbolising fertility and life-giving power.
    • Ritual Closure: During the festival, the sanctum sanctorum (innermost sacred chamber) of the temple is closed for three days to observe the goddess’s retreat.
    • Ceremonial Reopening: The temple reopens ceremonially on the fourth day, when lakhs of devotees gather for darshan.
    • Pilgrim Footfall: It is considered the largest religious gathering in Northeast India, with pilgrims arriving from across the country.
    • Etymology: The name ‘Ambubachi’ literally means ‘water flowing’ (denoting menstruation and the flow of life).
    • Spiritual Tradition: The practice is rooted in Tantric traditions (esoteric spiritual practices focusing on divine feminine energy).
    • Cultural Observance: During this time, agricultural activities are halted to honour the goddess’s rest and align with nature’s rhythms.

    Notable Features:

    • No Idol Worship: No idol is worshipped; instead, the process of menstruation itself (biological and divine function) is venerated.
    • Sacred Tokens: Devotees receive pieces of red cloth as sacred amulets.
    • Spiritual Discipline: The mela includes ritual abstentions (temporary renunciation of daily activities), devotional silence, and spiritual observance (religious discipline).

    About Kamakhya Temple:

    • Mythology: It is one of the 51 Shakti Peethas (sacred sites where body parts of Goddess Sati are believed to have fallen).
    • Location: It is located on Nilachal Hill beside the Brahmaputra River in Guwahati, Assam.
    • Architectural Style: Architecturally, the temple follows the Nilachala Style (a blend of North Indian Nagara and Mughal Saracenic architecture).
    • Structural Layout: The structure includes 5 chambers:
      • Garbhagriha (sanctuary where the main deity resides),
      • Antarala (vestibule or connecting passage),
      • Jaganmohan (main audience hall),
      • Bhogmandir (ritual chamber where offerings are made), and
      • Natmandir (hall for performances and religious gatherings).
    • Sacred Symbol: Instead of an idol, the temple houses a yoni-shaped stone (symbol of the goddess’s womb and creative energy).
    • Tantric Centre: It is one of the most revered Tantric pilgrimage sites (destinations for practitioners of spiritual and mystical rituals).
    • Cultural Depth: The temple’s rituals and legends have deep mythological (related to ancient stories and beliefs), astronomical, and cultural significance, especially during Ambubachi.

     

    [UPSC 2017] Consider the following pairs : Traditions Communities

    1. Chaliha Sahib Festival — Sindhis

    2. Nanda Raj Jaat Yatra — Gonds

    3. Wari-Warkari — Santhals

    Which of the pairs given above is/are correctly matched?

    Options: (a) 1 only *(b) 2 and 3 only (c) 1 and 3 only (d) None of the above

     

  • In news: Prime Ministers Museum and Library 

    Why in the News?

    The 47th Annual General Meeting (AGM) of the Prime Ministers’ Museum and Library (PMML) Society, chaired by the Prime Minister, was recently held.

    About the Prime Ministers’ Museum and Library (PMML)

    • Overview: The PMML, earlier called the Nehru Memorial Museum and Library (NMML), is located at Teen Murti House, just south of Rashtrapati Bhavan in New Delhi.
    • Origin: Built in 1929–30 as the residence of the Commander-in-Chief of British India, it was designed by Robert Tor Russel as part of Lutyens’ Delhi.
    • Nehru’s Residence: After independence, it became the home of Prime Minister Jawaharlal Nehru from 1948 to 1964 and was later dedicated to him following his death.
    • Establishment: The PMML Society was founded on April 1, 1966, while the original museum was inaugurated on November 14, 1964, by President Dr S. Radhakrishnan to commemorate Nehru’s 75th birth anniversary.
    • Renaming in 2023: The name was changed from NMML to PMML to reflect a broader mandate — documenting and honouring all Indian Prime Ministers, not just Nehru.
    • Administrative Structure: PMML is an autonomous institution under the Ministry of Culture, with the Prime Minister of India as the head of the Society.
    • Mission and Scope: The institution promotes advanced research in modern and contemporary Indian history, especially related to Prime Ministers, governance, and the evolution of Indian democracy.
    • Key Institutions: PMML includes:
      • The Pradhanmantri Sangrahalaya (Museum).
      • A world-class library.
      • The Centre for Contemporary Studies.
      • The Nehru Planetarium.

  • 11th International Yoga Day

    Why in the News?

    Prime Minister led the celebrations for the 11th International Day of Yoga on 21st June.

    About International Day of Yoga:

    • Celebration: The International Day of Yoga is observed annually on June 21 across the world since 2015, following a UN resolution in 2014.
    • Proposed by India at UN: Prime Minister Narendra Modi proposed the idea during his UN address in September 2014, highlighting yoga’s global relevance.
    • UN Recognition: The resolution was introduced by India’s Permanent Representative and was adopted without a vote, supported by 177 countries.
    • First Observance: The first celebration was held on June 21, 2015, with events in cities like New York, Paris, Beijing, and New Delhi.
    • Purpose of the Day: The day recognizes Yoga’s health benefits, including physical fitness, stress relief, and spiritual well-being.

    Back2Basics: Yoga

    • Origin: Yoga originated in ancient India and is deeply rooted in Indian philosophy, spirituality, and culture.
    • Meaning of Yoga: The word “Yoga” is derived from the Sanskrit root “yuj”, meaning “to join or unite” the mind, body, and spirit.
    • Historical References:
      • Rig Veda and Upanishads: Yoga-like practices are mentioned in the Rig Veda (c. 1500 BCE) and further developed in the Upanishads (800–400 BCE).
      • Patanjali’s Contribution: Sage Patanjali, considered the father of classical yoga, compiled the Yoga Sutras around the 2nd century BCE, outlining a systematic philosophy.
    • Eight Limbs of Ashtanga Yoga (Yoga Sutras)
      1. Yama – Ethical principles (e.g., non-violence, truth).
      2. Niyama – Personal observances (e.g., cleanliness, contentment).
      3. Asana – Physical postures.
      4. Pranayama – Breath control.
      5. Pratyahara – Withdrawal of senses.
      6. Dharana – Concentration.
      7. Dhyana – Meditation.
      8. Samadhi – State of spiritual absorption or self-realization.
    • Schools and Styles of Yoga:
      • Multiple Traditions: Yoga is practiced in various schools, each with distinct methods and focus.
      • Popular Styles: These include Hatha, Vinyasa, Ashtanga, Iyengar, Kundalini, Bikram, and Yin Yoga, catering to both beginners and advanced practitioners.

    Why was 21st June chosen for this day?

    • The date of June 21 was chosen because it is the longest day of the year in the Northern Hemisphere, symbolising spiritual significance across various cultures.
    • In Hindu mythology, this day marks the transition to Dakshinayana and is associated with the first yogi, Shiva, who began teaching yoga to humanity.

    Tap to read more about Summer Solstice (June 21).

     

    [2014] Which one of the following pairs does not form part of the six systems of Indian Philosophy?

    (a) Mimamsa and Vedanta

    (b) Nyaya and Vaisheshika

    (c) Lokayata and Kapalika

    (d) Sankhya and Yoga

     

  • How India ‘added’ more than 3,500 km to its coastline

    Why in the News?

    India’s coastline has increased by about 48%, not because of new land but due to better digital mapping and updated measurements. It has grown from 7,516 km to 11,098 km, giving a clearer view of the country’s natural borders.

    What led to the increase in India’s measured coastline length?

    • Use of High-Resolution Mapping Technology: The shift from low-resolution (1:4,500,000) to high-resolution data (1:250,000) allowed finer measurement of the coastline’s bends and curves. Eg: Modern GIS software captured intricate coastal shapes that older manual methods missed.
    • Inclusion of Previously Omitted Offshore Islands: Many small offshore islands that were earlier not visible or excluded due to manual limitations are now included. Eg: Several minor islands around the Andaman & Nicobar and Lakshadweep regions added extra coastline length.
    • Coastline Paradox and Irregularity of Landforms: Coastlines are naturally irregular; measuring them at a finer scale captures more detail, thus increasing total length. Eg: Like using a one-meter ruler instead of a one-kilometre one—more small features are counted, increasing overall length.

    Why is the coastline paradox relevant to India’s coastal mapping?

    • Scale-Dependent Measurement: The coastline paradox shows that a coastline’s length varies based on the scale or resolution used for measurement—the finer the scale, the longer the coastline appears. Eg: Measuring with 1:250,000 scale data gives a much longer length than with 1:4,500,000 scale data.
    • Irregular Nature of Coastlines: Coastlines are highly irregular, full of bends, curves, and inlets, which get missed at lower resolutions but captured at higher ones. Eg: A low-resolution map smooths out land features, while high-resolution GIS tools map every minor curve.
    • No Fixed Length: The paradox proves that coastlines do not have a finite length—they can always be measured in more detail, leading to ever-changing figures. Eg: Even with current high-tech tools, the actual coastline length keeps increasing with better precision in future reassessments.

    How does reassessing the coastline and islands impact governance and security?

    • Accurate Administrative and Developmental Planning: Reassessment provides a clear understanding of territorial boundaries, aiding in efficient governance and infrastructure development. Eg: Updated coastline data helps plan coastal roads, ports, and disaster response systems in states like Gujarat and West Bengal.
    • Strengthening Maritime Security and Surveillance: Precise mapping helps in identifying vulnerable points, enabling better deployment of naval and coast guard resources. Eg: Mapping of remote islands assists in setting up radar stations and surveillance posts in regions like Lakshadweepand Andaman & Nicobar.
    • Strategic Assertion and Environmental Management: Helps in asserting sovereignty over maritime zones and managing coastal ecosystems more effectively. Eg: Reassessment supports India’s claim over its Exclusive Economic Zone (EEZ) and strengthens climate resilienceplanning in coastal areas.

    What challenges exist in accurately counting India’s offshore islands?

    • Ambiguity in Definitions and Tidal Variations: Some landforms may appear as islands during high tide but get connected to the mainland during low tide, causing confusion in classification. Eg: Certain coastal features in Sundarbans and Gulf of Khambhat shift between island and non-island status based on tide levels.
    • Discrepancies Across Agencies and Lack of Standardisation: Different agencies like state governments, Coast Guard, and Surveyor General have reported varying island countsdue to inconsistent definitions and methods. Eg: In 2016, the Surveyor General listed 1,382 islands, while other agencies reported 1,334, leading to a need for data reconciliation.

    Way forward: 

    • Standardised Methodology and Regular Reassessment: Adopt a uniform classification system for islands and coastlines across all agencies, and institutionalise periodic reassessments using high-resolution GIS and satellite data every 10 years.
    • Integrated Coastal Management and Strategic Mapping: Develop a centralised coastal database linking administrative, ecological, and security data to support policy-making, climate resilience, and maritime defence planning.

    Mains PYQ:

    [UPSC 2024] In a crucial domain like the public healthcare system, the Indian State should play a vital role to contain the adverse impact of marketisation of the system. Suggest some measures through which the State can enhance the reach of public health care at the grassroots level.

    Linkage: This article explicitly highlights alcohol consumption as a significant public health issue in India, leading to injuries, mental illness, non-communicable diseases like cancer, and contributing to approximately 2.6 million Disability-Adjusted Life Years (DALYs) in 2021.

  • India’s First Epigraphical reference to Halley’s Comet found in Vijayanagar Period

    Why in the News?

    The first Indian inscriptional reference to Halley’s Comet has been discovered on a copper plate dated 1456 CE, from the Vijayanagar Period.

    What does the inscription say?

    • The inscription was found on a copper plate dated June 28, 1456 CE, during the Vijayanagar Empire, preserved at the Sri Mallikarjunaswamy temple in Srisailam, Andhra Pradesh.
    • Written in Sanskrit using the Nagari script, it describes the sighting of a comet (dhūmaketu) and a meteor shower, which coincide with the documented appearance of Halley’s Comet that year.
    • The inscription records a village grant made by King Mallikarjuna of Vijayanagar to a Vedic scholar named Limgaṇarya from Kaḍiyalapura (likely present-day Kaḍiyapulanka, Kadapa district).
    • The grant’s purpose is explicitly mentioned: “to mitigate the great calamity believed to arise due to the appearance of a comet and meteor shower”—a reference to traditional beliefs of such celestial events being inauspicious.
    • The Sanskrit phrase “Prakāśyāya mahōtpāta śāntyartham dattavān vibhuḥ” translates to “this grant was made in order to pacify the calamities that may arise due to the illuminating comets and meteor shower upon the king and his kingdom.”
    • Though dhūmaketus (comets) are referenced in ancient Indian astronomical texts, this is the earliest inscriptional record linking a comet to a specific historical date and royal response.

    Tap to read more about the Vijayanagara Empire.

    About Halley’s Comet:

    • Periodicity: It is one of the most famous periodic comets, visible from Earth approximately once every 76 years.
    • Behind its name: It is named after the English astronomer Edmond Halley, who correctly predicted its return in 1758 using Newton’s laws of motion.
    • Early observations: The comet has been recorded by observers around the world for over 2,000 years, including in Babylonian, Chinese, and mediaeval European sources.
    • Latest appearance: Halley’s Comet last appeared in 1986 and is expected to return in 2061.
    • Visibility: It is visible to the naked eye and appears as a bright streak of light with a glowing tail, caused by solar radiation vaporising its icy surface.
    • Significance: Its 1456 CE appearance was especially bright and visible across Europe and Asia, and now, for the first time, it has been identified in an Indian epigraphical record.
    [UPSC 2011] What is the difference between asteroids and comets?

    1. Asteroids are small rocky planetoids, while comets are formed of frozen gases held together by rocky and metallic material.

    2. Asteroids are found mostly between the orbits of Jupiter and Mars, while comets are found mostly between Venus and Mercury.

    3. Comets show a perceptible glowing tail, while asteroids do not.

    Which of the statements given above is/are correct?

    Options: (a) 1 and 2 only (b) 1 and 3 only* (c) 3 only (d) 1, 2 and 3

     

  • The unregulated drink: rethinking alcohol control in India

    Why in the News?

    India’s rising alcohol use is not just a health issue — it is a major national problem affecting many areas. Even though experts say no amount of alcohol is safe, about one in four Indian men drink. Drinking heavily and often is now becoming more common across the country.

    What are the key risks of alcohol consumption in India?

    • Health Risks and Non-Communicable Diseases (NCDs): Alcohol significantly increases the risk of cancer, liver disease, cardiovascular issues, and mental illnesses. Eg: Chronic alcohol use is a leading cause of liver cirrhosis and is linked to mouth and throat cancers in India.
    • Injuries and Accidents: Alcohol impairs judgement and coordination, leading to road accidents, falls, and workplace injuries. Eg: A large number of road traffic fatalities in India are associated with drunk driving, particularly among youth.
    • Mental Health and Suicide: Alcohol contributes to depression, anxiety, and is a major risk factor for suicide. Eg: The National Suicide Prevention Strategy (2022) identified alcohol use as a key driver of suicides in India.
    • Violence and Crime: Alcohol consumption is linked with domestic violence, sexual assault, and violent crimes. Eg: NFHS-5 data shows higher incidence of domestic violence in households where alcohol is consumed regularly.
    • Economic and Social Burden: Alcohol use contributes to ₹6.24 trillion in societal costs (2021), including healthcare, lost productivity, and law enforcement. Eg: The burden of alcohol-related diseases adds pressure to India’s public health system, particularly in rural areas.

    Why is a national alcohol policy necessary?

    • Fragmented and Inconsistent State Regulations: Alcohol laws, legal drinking age, pricing, and prohibition vary widely across States, causing regulatory confusion and uneven implementation. Eg: Bihar enforces prohibition, while States like Kerala promote toddy as a “natural beverage” under its Akbari Policy.
    • Public Health Emergency: Rising alcohol consumption is linked to cancer, mental illness, suicides, and injuries, posing a major national health burden. Eg: In 2021, alcohol-related harm caused 2.6 million DALYs and cost India ₹6.24 trillion in societal losses.
    • Lack of Centralised Coordination and Accountability: Regulatory responsibility is scattered across multiple ministries with no unified approach, weakening policy impact. Eg: Demand reduction is handled by the Ministry of Social Justice, while supply and harm reduction are spread across Health, Finance, and Home Affairs ministries.

    Who regulates alcohol demand and supply in India?

    • State governments: Regulate production, distribution, pricing, sale, and consumption.
    • Ministry of Social Justice: Leads demand reduction (e.g., Nasha Mukta Bharat Abhiyan).
    • Ministries of Home Affairs, Finance, and Health: Handle supply and harm reduction.
    • No single authority: Regulatory efforts are scattered and lack coordination.

    How do marketing and digital platforms influence alcohol use?

    • Surrogate Advertising and Brand Promotion: Despite legal restrictions, alcohol brands use surrogate advertising, brand sponsorships, and strategic product placements to maintain visibility. Eg: Alcohol brands often sponsor music festivals and sports events, indirectly promoting their products to younger audiences.
    • Social Media and Algorithmic Amplification: Social media algorithms boost alcohol-related content (ARC), while “alcohol influencers” glamorize drinking and normalize it among youth. Eg: Platforms like Instagram and YouTube promote posts showing alcohol as part of a luxury lifestyle, increasing its social appeal.
    • Attractive Packaging and Retail Tactics: Use of sleek bottles, premium branding, and Happy Hour deals enhance the aspirational value of alcohol and make it more appealing. Eg: Pre-mixed cocktails and flavoured spirits are marketed to attract young and first-time users.

    Way forward: 

    • Formulate a Unified National Alcohol Control Policy: Develop a comprehensive, evidence-based policy that aligns efforts across States and Central ministries, focusing on public health, harm reduction, and regulation of digital content.
    • Invest in Public Awareness and Education: Launch large-scale awareness campaigns highlighting the health risks of alcohol, similar to tobacco control programs, to shift social norms and perceptions. Eg: Educating youth on links between alcohol and mental illness, cancer, and poverty can reduce its aspirational appeal.

    Mains PYQ:

    [UPSC 2024] In a crucial domain like the public healthcare system, the Indian State should play a vital role to contain the adverse impact of marketisation of the system. Suggest some measures through which the State can enhance the reach of public health care at the grassroots level.

    Linkage: This article explicitly highlights alcohol consumption as a significant public health issue in India, leading to injuries, mental illness, non-communicable diseases like cancer, and contributing to approximately 2.6 million Disability-Adjusted Life Years (DALYs) in 2021.

  • SMILE Scheme 

    Why in the News?

    Reasi is set to become J&K’s second district after Srinagar to implement the Support for Marginalised Individuals for Livelihood and Enterprise (SMILE) Scheme for marginalised individuals’ dignity and livelihood.

    About the SMILE Scheme:

    • Launch: It was launched in 2022 by the Ministry of Social Justice and Empowerment.
    • Type: It is a Central Sector Scheme aimed at the rehabilitation of beggars and empowerment of transgender persons.
    • Core Focus: It promotes rehabilitation, livelihood creation, skill development, and social inclusion for the most marginalised individuals.
    • Approach: It merges earlier schemes for transgender persons and those engaged in begging to provide a cohesive welfare framework.
    • Key Features and Components:
      • Shelter Provision: Uses existing shelter homes run by states/UTs; new homes are set up where needed for secure accommodation.
      • Livelihood and Skilling: Offers education, identity documentation, vocational training, and economic linkages to ensure self-reliance.
      • Target Group Size: The scheme aims to benefit approximately 60,000 marginalised individuals, especially transgender persons and urban beggars.
    • Implementation and Funding:
      • Pilot Launch: The first phase started in 30 cities and later expanded to 50 more cities under Phase 2.
      • Survey Mechanism: Local authorities conduct field surveys, with each unit aiming to rehabilitate at least 25 individuals.
      • Financial Allocation: A total of ₹100 crore was allocated for 2023–26, with ₹14.71 crore spent by December 2024 on rehabilitation efforts.
    [UPSC 2016] ‘Rashtriya Garima Abhiyaan’ is a national campaign to:

    (a) rehabilitate the homeless and destitute persons and provide them with suitable sources of livelihood*

    (b) abolish the Child Labour

    (c) salvage the marshy lands and wetlands in the coastal areas and cultivate crops in them

    (d) rehabilitate the manual scavengers and provide them with suitable sources of livelihood