article/opinion/columns/india- vaccine-hesitancy-covid- inoculation-drive-7355171/
- In the intro, mention the importance of vaccination to deal with the Covid-19 challenge.
- In the body, mention the factors driving vaccine hesitancy-misinformation, disinformation, fear, lack of information etc. Also, lack of internet, lack of digital literacy, lack of access etc. as the factors increasing the digital divide and thereby access to vaccines. In the suggestions mention WHO’s BeSD model based on behavioural changes, engagement with the community, information campaigns in local languages etc. To bridge the digital divide, suggest helpline number, walk-in registration and vaccination, use of points of contacts such as post offices, fair price shops etc.
- Conclude by mentioning the need for thinking local and utilising established networks to create culturally resonant messages to reduce vaccine hesitancy, bridge the digital divide and achieve vaccine saturation.