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Social Media: Prospect and Challenges

Future-Ready Workforce for India’s Creative Economy

Why in News?

The Press Information Bureau (PIB) organised a ‘Varta’ workshop on “Creating a Future-Ready Workforce for India’s Creative Economy” in Nagpur.

Key Highlights

  • India currently contributes ~3% to the global Orange Economy and aims to increase it to 12 to 15% over the next decade.
  • IICT: Indian Institute of Creative Technology is the National Centre of Excellence for the AVGC-XR sector.
  • AVGC-XR: Animation, Visual Effects, Gaming, Comics and Extended Reality.
  • Kaushal Bodh curriculum, developed by IICT in collaboration with NCERT (National Council of Educational Research and Training), will promote creativity and skill development from an early stage.
  • Proposal to establish AVGC Content Creator Labs in 500 colleges and 15,000 schools.
  • IICT will offer industry-oriented courses through a Hub-and-Spoke model, extending training beyond Mumbai to regional and semi-urban centres.
  • Focus on leveraging India’s storytelling tradition and indigenous knowledge systems to strengthen the creative economy.

About Orange Economy

  • Refers to the creative economy based on creativity, culture, intellectual property, and digital content.
  • Includes sectors such as animation, films, gaming, music, publishing, design, advertising, media, and digital arts.

[2019] In the context of digital technologies for entertainment, consider the following statements:
1. In Augmented Reality (AR), a simulated environment is created and the physical world is completely shut out.
2. In Virtual Reality (VR), images generated from a computer are projected onto real-life objects or surroundings.
3. AR allows individuals to be present in the world and improves the experience using the camera of smart-phones or PC.
4. VR closes the world, and transposes an individual, providing complete immersion experience.
Which of the statements given above is/are correct?

[A] 1 and 2 only

[B] 3 and 4

[C] 1, 2 and 3

[D] 4 only


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