Note4Students
From UPSC perspective, the following things are important :
Prelims level: Joynagar Moa
Mains level: NA
The Joynagar Moa, the popular Bengal sweet got 10 year extension for its Geographical Indication (GI) tag.
Joynagar Moa
- The moa is a popped-rice ball held together with fresh date-palm jaggery, extracted from the beginning of December till the end of February.
- Its manufacture is so synonymous with Joynagar, a settlement on the outskirts of Kolkata, that it earned the Geographical Indication tag of Joynagar Moa in 2015.
How is it made?
- A moa is made with khoi (puffed rice). The best ones are made with khoi from a rice variety known as kanakchur.
- It uses cardamom and Bengal’s legendary nolen gur (a liquid jaggery made from date palms and found only in winter).
Back2Basics: Geographical Indication (GI)
- A GI is a sign used on products that have a specific geographical origin and possess qualities or a reputation that are due to that origin.
- Nodal Agency: Department for Promotion of Industry and Internal Trade (DPIIT), Ministry of Commerce and Industry
- India, as a member of the World Trade Organization (WTO), enacted the Geographical Indications of Goods (Registration and Protection) Act, 1999 w.e.f. September 2003.
- GIs have been defined under Article 22 (1) of the WTO Agreement on Trade-Related Aspects of Intellectual Property Rights (TRIPS) Agreement.
- The tag stands valid for 10 years.
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