Why in the News?
The government launched the Nasha Mukt Yuva for Viksit Bharat Sankalp Abhiyan, a nationwide anti-drug campaign from 28,000+ locations with a 100-week action plan to promote a drug-free youth for Viksit Bharat 2047.
About the Campaign
- A national drug awareness and demand reduction campaign targeting youth.
- Launched simultaneously from 28,000+ locations.
- Over 1 crore youth participated in the anti-drug pledge.
- Includes a 100-week activity plan for sustained community engagement.
Significance
- Strengthens the demand reduction pillar of India’s anti-drug strategy.
- Promotes awareness, prevention and rehabilitation alongside enforcement.
- Supports the vision of a healthy workforce for Viksit Bharat 2047.
Challenges
- Sustaining community participation over 100 weeks.
- Expanding de-addiction and counselling infrastructure.
- Measuring the campaign’s long-term impact.
- Success depends on parallel action against drug trafficking.
Prelims Facts
- Implemented under the Ministry of Youth Affairs and Sports (MYAS).
- Complements the Nasha Mukt Bharat Abhiyaan (NMBA) launched by the Ministry of Social Justice and Empowerment (MoSJE).
- Focuses on awareness, prevention, rehabilitation and youth participation.