Tourism Sector

[pib] IMEX 2024, Frankfurt 

PIB | Economics | Mains Paper 3: Effects Of Liberalization On The Economy, Changes In Industrial Policy and their effects on Industrial Growth
Note4Students

From UPSC perspective, the following things are important :

Prelims level: IMEX-2024

Why in the News?

The Union Ministry of Tourism is actively engaging in IMEX, Frankfurt to position India as a premier MICE destination on the International stage.

Back2Basics: IMEX

  • IMEX is an international trade show for the meetings, events, and incentive travel industry.
  • It stands for “International Meeting Exchange” and is held annually in Frankfurt, Germany.
  • It was established in the year 2001.
  • IMEX provides a platform for professionals in the global events industry to network, conduct business, and gain insights into the latest trends and innovations in event planning and management.
  • IMEX hosts two major annual events:
  1. IMEX America in Las Vegas and
  2. IMEX in Frankfurt, Germany.
  • These events are significant for facilitating connections within the industry, offering extensive educational opportunities, and showcasing industry innovations.

What is MICE Tourism?

  • MICE Tourism refers to “Meetings, Incentives, Conferences, and Exhibitions,” representing a sector of the travel industry specializing in the planning and booking of logistics for large and small-scale corporate events.
    • Meetings: Involves small to large gatherings where business topics and are organized to discuss and exchange information.
    • Incentives: Involves company-organized trips as rewards or incentives to employees or partners to motivate them or reward them for their performance.
    • Conferences: These are large gatherings focused on particular topics, where participants discuss issues of mutual interest.
    • Exhibitions: Also known as expos, these events are where businesses showcase and demonstrate their new products and services.
  • This sector is highly valued for its contribution to the economic development of a region by bringing in significant numbers of visitors, who then utilize various services such as hotels, restaurants, and other amenities.

India’s Focus on MICE Tourism:

  • Addressing Seasonality: The Ministry of Tourism has identified MICE tourism as a niche sector to mitigate the issue of seasonality and promote India as a year-round destination for international travelers.
  • Meet in India Initiative: Under the umbrella of the ‘Incredible India’ campaign, the Ministry has launched the ‘Meet in India’ sub-brand, aimed at showcasing India’s robust MICE infrastructure, connectivity, and diverse tourist attractions to a global audience.

Success Stories and Global Recognition:

  • G20 Presidency Impact: India’s G20 Presidency witnessed over 200 meetings in 56 cities nationwide, showcasing the country’s strong MICE infrastructure and cultural heritage to the world.
  • Enhanced Global Visibility: Through these initiatives, India has gained prominence as a premier global hub for MICE activities, attracting increased tourism and business opportunities both domestically and internationally.
  • ICCA Ranking: India’s efforts have been recognized internationally, positioning the country at the 9th rank in the ICCA (International Congress and Convention Association) ranking of countries in the Asia Pacific region in 2022.

 

PYQ:

[2017] The term ‘Digital Single Market Strategy’ seen in the news refers to-

(a) ASEAN

(b) BRICS

(c) EU

(d) G20

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