Tourism Sector

[pib] IMEX 2024, Frankfurt 


From UPSC perspective, the following things are important :

Prelims level: IMEX-2024

Why in the News?

The Union Ministry of Tourism is actively engaging in IMEX, Frankfurt to position India as a premier MICE destination on the International stage.

Back2Basics: IMEX

  • IMEX is an international trade show for the meetings, events, and incentive travel industry.
  • It stands for “International Meeting Exchange” and is held annually in Frankfurt, Germany.
  • It was established in the year 2001.
  • IMEX provides a platform for professionals in the global events industry to network, conduct business, and gain insights into the latest trends and innovations in event planning and management.
  • IMEX hosts two major annual events:
  1. IMEX America in Las Vegas and
  2. IMEX in Frankfurt, Germany.
  • These events are significant for facilitating connections within the industry, offering extensive educational opportunities, and showcasing industry innovations.

What is MICE Tourism?

  • MICE Tourism refers to “Meetings, Incentives, Conferences, and Exhibitions,” representing a sector of the travel industry specializing in the planning and booking of logistics for large and small-scale corporate events.
    • Meetings: Involves small to large gatherings where business topics and are organized to discuss and exchange information.
    • Incentives: Involves company-organized trips as rewards or incentives to employees or partners to motivate them or reward them for their performance.
    • Conferences: These are large gatherings focused on particular topics, where participants discuss issues of mutual interest.
    • Exhibitions: Also known as expos, these events are where businesses showcase and demonstrate their new products and services.
  • This sector is highly valued for its contribution to the economic development of a region by bringing in significant numbers of visitors, who then utilize various services such as hotels, restaurants, and other amenities.

India’s Focus on MICE Tourism:

  • Addressing Seasonality: The Ministry of Tourism has identified MICE tourism as a niche sector to mitigate the issue of seasonality and promote India as a year-round destination for international travelers.
  • Meet in India Initiative: Under the umbrella of the ‘Incredible India’ campaign, the Ministry has launched the ‘Meet in India’ sub-brand, aimed at showcasing India’s robust MICE infrastructure, connectivity, and diverse tourist attractions to a global audience.

Success Stories and Global Recognition:

  • G20 Presidency Impact: India’s G20 Presidency witnessed over 200 meetings in 56 cities nationwide, showcasing the country’s strong MICE infrastructure and cultural heritage to the world.
  • Enhanced Global Visibility: Through these initiatives, India has gained prominence as a premier global hub for MICE activities, attracting increased tourism and business opportunities both domestically and internationally.
  • ICCA Ranking: India’s efforts have been recognized internationally, positioning the country at the 9th rank in the ICCA (International Congress and Convention Association) ranking of countries in the Asia Pacific region in 2022.



[2017] The term ‘Digital Single Market Strategy’ seen in the news refers to-



(c) EU

(d) G20

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