Decoding personality rights in the age of AI
Introduction Personality rights, traditionally rooted in privacy, dignity, and control over one’s identity—are facing unprecedented stress due to generative AI. Deepfake technologies, synthetic media, and AI-generated impersonation are creating new risks of deception, reputational harm, financial loss, and large-scale identity exploitation. Recent legal disputes involving celebrities highlight widening vulnerabilities and the absence of a robust… Continue reading Decoding personality rights in the age of AI

