Why in the News
The Government has strengthened the regulatory framework against AI generated deepfakes by amending the Information Technology (Intermediary Guidelines and Digital Media Ethics Code) Rules, 2021.
What are the New Amendments?
- Legal framework: Amendments have been made to the Information Technology (Intermediary Guidelines and Digital Media Ethics Code) Rules, 2021, framed under the Information Technology Act, 2000.
- New definition: Introduces the concept of Synthetically Generated Information (SGI), covering deepfakes and other AI generated content.
- Mandatory labelling: Platforms must clearly label synthetic content and embed traceable metadata to identify AI generated material.
- User declaration: Significant Social Media Intermediaries (SSMIs) must obtain a declaration from users on whether uploaded content is synthetic.
- Verification tools: SSMIs are required to deploy tools to verify user declarations.
- Harmful content: The framework specifically targets:
- Child Sexual Abuse Material (CSAM)
- Non consensual intimate imagery
- AI enabled impersonation and fraud
What is a Deepfake?
- Definition: Deepfakes are AI generated synthetic media in which a person’s face, voice, or likeness is created or manipulated using deep learning techniques.
- Uses: Can be used for entertainment, education and content creation, but also for misinformation, identity theft, financial fraud and cybercrime.
[2020] With the print state of development, Artificial Intelligence can effectively do which of the following?
1. Bring down electricity consumption in industrial units
2. Create meaningful short stories and songs
3. Disease diagnosis
4. Text -to -Speech Conversion
5. Wireless transmission of electrical energy
Select the correct answer using the code given below:
[A] 1, 2, 3 and 5 only
[B] 1, 3 and 4 only
[C] 2, 4 and 5 only
[D] 1, 2, 3, 4 and 5