Digital India Initiatives

4 Portals for Modernized Media Landscape


From UPSC perspective, the following things are important :

Prelims level: Various portals mentioned in the newscard

Mains level: NA


  • Minister of Information and Broadcasting unveiled four groundbreaking portals poised to reshape India’s media landscape, promising efficiency, transparency, and accessibility.

[1] Press Sewa Portal:

  • Objective: The Press Sewa Portal is designed to streamline the process of newspaper registration and related activities under the Press and Registration of Periodicals Act, 2023 (PRP Act, 2023).
  • Key Features:
    • Online Application: Publishers can submit applications for title registration online, utilizing Aadhar-based e-signatures for authentication.
    • Probability Meter: Indicates the likelihood of title availability, offering publishers insight into the registration process.
    • Real-time Tracking: Allows users to track the status of their applications through an intuitive dashboard, facilitating transparency and efficiency.
    • District Magistrate Module: Enables District Magistrates to manage applications received from publishers in a centralized dashboard.
  • Benefits of Automation: The portal offers online services for title registration, paperless processes with e-sign facilities, integration of a direct payment gateway, issuance of QR code-based digital certificates, and a module for Press Keepers/owners to provide online intimation about printing press activities.
  • Impact: Simplifies the cumbersome registration procedures prevalent under the colonial PRB Act, 1867, and modernizes the registration landscape for publishers, enhancing efficiency and transparency.

[2] Transparent Empanelment Media Planning and eBilling System:

  • Objective: This system aims to revolutionize media planning processes, enhance transparency, and provide an end-to-end ERP solution for the media industry, particularly for the Central Bureau of Communication (CBC).
  • Key Features:
    • Streamlined Empanelment Process: Offers an online system for empanelment of various media channels (newspapers, periodicals, TV, radio, and digital media), ensuring transparency and efficiency.
    • Automated Media Planning: Enhances tools and features for online generation of media plans, reducing manual intervention and preparation time.
    • Automated Billing: Integration of an eBilling processing system for seamless and transparent bill submission, verification, and payment.
    • Mobile App: Provides a comprehensive mobile app for partners with timestamp and geo-tagging functionality for organized monitoring.
  • Promoting Ease of Doing Business: Facilitates faster empanelment, a hassle-free business environment, automated compliance, and swifter payment processing, thereby enhancing the ease of doing business in the media industry.
  • Reliable Solution: The portal is integrated with the latest technology to generate real-time analytical reports, enabling data-driven decisions and efficient media planning.

[3] NaViGate Bharat Portal:

  • Objective: The NaViGate Bharat portal serves as the National Video Gateway of Bharat, offering a unified bilingual platform for hosting videos on government’s development initiatives and welfare-oriented measures.
  • Key Features:
    • Dedicated Pages: Offers dedicated pages for ministries, sectors, schemes, and campaigns, providing detailed descriptions and advanced search functionalities.
    • Easy Navigation & Search: Provides easy access for users to find relevant videos through categorization, tagging, and advanced search functionalities.
    • Seamless Video Playback & Streaming: Enables seamless video playback and streaming for a user-friendly viewing experience.
    • Download & Sharing Options: Allows users to download and share videos through social media platforms, promoting widespread dissemination of information.
  • Empowering Citizens: Empowers citizens by providing a single platform for accessing authentic government videos, fostering transparency, and promoting awareness about government initiatives.
  • Comprehensive Coverage: Offers comprehensive coverage of government schemes, initiatives, and campaigns, ensuring that no one is left behind in understanding the initiatives shaping the nation’s future.

[4] National Register for LCOs:

  • Objective: The National Register for Local Cable Operators (LCOs) aims to centralize the registration process for LCOs, bringing them under a centralized registration system.
  • Key Features:
    • Web Form: A web form is designed to collect information from local cable operators for the purpose of the National Register.
    • Online Publication: The National Register for LCOs is published online and regularly updated, offering a more organized approach to cable sector registration.
  • Impact: Promises a more organized cable sector with a National Registration Number for LCOs, facilitating the formulation of new policies for responsible service and convenience for cable operators.
  • Aligning with Vision: The initiative aligns with India’s vision of a developed and organized cable sector, contributing to the countries overall development and welfare.

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