e-Commerce: The New Boom

‘BharatMarket’: An e-commerce platform for retail traders


From UPSC perspective, the following things are important :

Prelims level: BharatMarket

Mains level: Not Much

Traders’ body Confederation of All India Traders (CAIT) said that it will soon launch a national e-commerce marketplace ‘BharatMarket’ for all retail traders in collaboration with several technology partners.

A prelims question with tricky options to throw you off track-

The BharatMarket initiative recently seen in news is-

A. Trade of Bharat-22 Exchange Traded Fund (ETF)

B. Platform for farmer to sell their produce

C. Initiative in power sector

D. e-commerce platform

Here you have to play safe…..


  • The marketplace will integrate the capabilities of various technology companies to provide end-to-end services in the logistics and supply chains from manufacturers to end consumers, including deliveries at home.
  • It will include nationwide participation by retailers and aims to bring 95 per cent of retail traders onboard the platform, who would exclusively run the portal.
  • It has been already started as a pilot project, initially with a limited number of essential commodities, in six cities — Prayagraj, Gorakhpur, Varanasi, Lucknow, Kanpur and Bengaluru.
  • This will be an effective way to get essential commodities to consumers during the lockdown period and within containment zones.

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