Health Sector – UHC, National Health Policy, Family Planning, Health Insurance, etc.

President launches Ayushman Bhav Campaign


From UPSC perspective, the following things are important :

Prelims level : Ayushman Bhav Campaign

Mains level : Read the attached story

Central Idea

  • The President of India, Mrs. Murmu, virtually launched the Ayushman Bhav campaign and the Ayushman Bhava portal.

Ayushman Bhav Campaign  

  • The Ayushman Bhav campaign aims to deliver healthcare services to the remotest corners of India, playing a pivotal role in achieving the campaign’s ambitious objectives.
  • It is designed to ensure that every individual receives essential health services, aligning with the overarching goals of Ayushman Bhav.
  • The campaign’s goals, include-
  1. Facilitating access to Ayushman cards
  2. Generating ABHA IDs
  3. Raising awareness about critical health schemes and disease conditions, such as non-communicable diseases, tuberculosis, and sickle cell disease.

Three Components of Ayushman Bhav:

  • President highlighted the three integral components of Ayushman Bhav:
  1. Ayushman – Apke Dwar 3.0
  2. Ayushman Melas at Health and Wellness Centres (HWC) and Community Health Clinics (CHC)
  3. Ayushman Sabhas in every village and panchayat
  • These components are expected to accelerate the delivery of healthcare services at grassroots levels, contributing to the creation of a healthier nation.

Back2Basics: Ayushman Bharat Scheme

Launch Year 2018
Objective Universal Health Coverage and Financial Protection
Components 1. Pradhan Mantri Jan Arogya Yojana (PM-JAY)

2. Health and Wellness Centers (HWCs)

Target Beneficiaries Economically disadvantaged families, rural populations, vulnerable communities
Coverage Health insurance for eligible families, covering various medical expenses
Services Offered Comprehensive healthcare services, including preventive, promotive, and curative care
Impact Improved health indicators, reduced financial burden on beneficiaries, enhanced healthcare infrastructure
Vision To make healthcare a fundamental right for all Indian citizens

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