Central Idea
- The President of India, Mrs. Murmu, virtually launched the Ayushman Bhav campaign and the Ayushman Bhava portal.
Ayushman Bhav Campaign
- The Ayushman Bhav campaign aims to deliver healthcare services to the remotest corners of India, playing a pivotal role in achieving the campaign’s ambitious objectives.
- It is designed to ensure that every individual receives essential health services, aligning with the overarching goals of Ayushman Bhav.
- The campaign’s goals, include-
- Facilitating access to Ayushman cards
- Generating ABHA IDs
- Raising awareness about critical health schemes and disease conditions, such as non-communicable diseases, tuberculosis, and sickle cell disease.
Three Components of Ayushman Bhav:
- President highlighted the three integral components of Ayushman Bhav:
- Ayushman – Apke Dwar 3.0
- Ayushman Melas at Health and Wellness Centres (HWC) and Community Health Clinics (CHC)
- Ayushman Sabhas in every village and panchayat
- These components are expected to accelerate the delivery of healthcare services at grassroots levels, contributing to the creation of a healthier nation.
Back2Basics: Ayushman Bharat Scheme
| Launch Year | 2018 |
| Objective | Universal Health Coverage and Financial Protection |
| Components | 1. Pradhan Mantri Jan Arogya Yojana (PM-JAY)
2. Health and Wellness Centers (HWCs) |
| Target Beneficiaries | Economically disadvantaged families, rural populations, vulnerable communities |
| Coverage | Health insurance for eligible families, covering various medical expenses |
| Services Offered | Comprehensive healthcare services, including preventive, promotive, and curative care |
| Impact | Improved health indicators, reduced financial burden on beneficiaries, enhanced healthcare infrastructure |
| Vision | To make healthcare a fundamental right for all Indian citizens |
