Category: Ranker Webinars

Context

• The government has made it mandatory for celebrities and social media influencers to disclose their material interest while endorsing any product, service or brand.
• Any violation will attract strict legal action, including ban on the endorsement.
• This has been announced by the Consumer Affairs Ministry as part of the new guidelines named ‘’Endorsement Know Hows’.

In this article, we’ll try to understand more about its objective, what the details entail on the disclosures, penalties on violations and the way forward towards effective implementation.

What is Endorsement?

• Endorsements are a form of advertising that uses famous personalities or celebrities who command a high degree of recognition, trust, respect or awareness amongst the people.
• Such people advertise for a product lending their names or images to promote a product or service.
• Advertisers and clients hope such approval, or endorsement by a celebrity, will influence buyers favourably.
• For example, Sachin Tendulkar endorsing motorcycles and biscuits can influence young men or children who look to him as role model.

Endorsement Know Hows: To whom it is aimed for?

• These rules mandate endorsers – which include celebrities, social media influencers and the virtual influencers – to behave responsibly.
• The government hopes these rules will act as a deterrent against misleading advertisements and unfair trade practices.

Celebrity Endorsement: A quick backgrounder

• Last year, the department of consumer affairs published Guidelines for the Prevention of Misleading Advertisements and Endorsements for Misleading Advertisements, 2022.
• The criteria for valid advertisements are outlined in these guidelines, as are the responsibilities of manufacturers, service providers, advertisers, and advertising agencies.
• These guidelines also addressed celebrities and endorsers.
• It states that misleading advertising in any form, format, or medium is illegal.

Why need such policy?

• Manipulating consumer behaviour: India is a country where stars are idolized and worshipped. Marketers use them so as to influence their existing or potential customers to succeed and reap huge profit.
• Celebrity-brand disconnect: There are also cases where celebrities are blamed for not performing due diligence on brands they end up endorsing.  
• Competition promotion: A small brand would get badly hit by statements like the one made by Bachchan, unlike a larger brand that is on equal footing with a well-known celebrity.
• Ensuring consumer rights: The new guidelines are in alignment with the Consumer Protection Act, of 2019, which was enacted to protect consumers from unfair trade practices and deceptive advertising.
• Global examples: Countries such as the UK, Ireland and Belgium have specifically banned celebrity endorsement of unhealthy foods. The impact of such restrictions has been reported to be significant.

Key highlights of the recent guidelines

• Intent declaration: Any celebrity, influencer, or virtual influencer with an access to influence audience and their purchasing decisions must disclose any material connection to the advertiser.
• Disclosures of the deals: This include monetary or other compensation, trips or hotel stays, media bartering, coverage and awards, free products with or without conditions, discounts, gifts, and any family, personal, or employment relationship.
• Disclaimers: A disclaimer shall be in the same language as the claim made in the advertisement and the font used in a disclaimer shall be the same as that used in the claim.
• Communication ease: Endorsements must be made in simple, clear language, and terms like ‘advertisement,’ ‘sponsored,’ or ‘paid promotion’ are permitted.
• Due research about the product: The celebrity or influencer should not endorse any product or service that has not been thoroughly researched by them or that they have not personally used or experienced.

Why do companies resort to celebrities for endorsement?

• Instant brand awareness: People will begin associating the celebrity with the brand, meaning the brand is more recognizable, building stronger brand awareness.
• Build brand equity: Celebrities are perceived to hold qualities such as attractiveness, expertise, trustworthiness and likeability, which advertisers hope will be transferred to the brand or product.
• Persuading customers: Celebrities in advertising make the advertisement more noticeable to some consumers, and are therefore a good basis of capturing and retaining consumer attention.
• Capturing celebrity cult: Many consumers idolize celebrities and strive to imitate their lives with the clothes they wear and products they consume.
• Lasting Publicity: Even after the endorsement deal is over, consumers will still associate the brand with the celebrity.  
• Create social impact: Celebrity is presumed to be more passionate about the product and would therefore promote the product in a believable way that consumers would find more persuasive. Ex. Polio campaign by AB.

Ethical principles involved

There are several ethical principles that are typically considered when evaluating the use of celebrity endorsements for certain products. Some of these include:

• Honesty and Transparency: Celebrity endorsements should be honest and transparent, and should not mislead or deceive consumers. This includes making sure that any claims made in the endorsement are truthful and can be substantiated.
• Responsibility and Respect: Celebrity endorsements should be responsible and respectful towards the public, and should not promote products or behaviours that are harmful or dangerous.
• Fairness and Non-discrimination: Celebrity endorsements should be fair and non-discriminatory, and should not exploit or marginalize certain groups of people.
• Transparency of Relationship: Celebrity endorsements should be transparent about the nature of the relationship between the celebrity and the product or company being endorsed. This is important to avoid conflicts of interest and to maintain the trust of consumers.
• Social Responsibility: Celebrity endorsements should promote socially responsible products and causes, and should support the well-being of communities and the environment.
• Cultural Sensitivity: Celebrity endorsements should be culturally sensitive and should not perpetuate stereotypes or harmful cultural narratives.
• Legal and regulatory compliance: Celebrity endorsements should comply with all relevant laws and regulations, including those related to advertising and marketing.

It’s important to note that these principles are not always mutually exclusive, and that different situations may require different considerations.

Challenges to these principles

• Authenticity of use: Celebrity endorsement exploits our rationality. Usage of by famous Celebrities may look unethical when he is a non-user of the product.  
• Tarnished image: Celebrity endorsements are unethical when the people involved in any controversies in their life endorse the product reflecting their negative image poorly on the brand so endorsed. Ex. Perfumes ad casualizing women’s modesty.
• Unsafe or ineffective product endorsement: Unethical aspects pave the way again when celebrities endorse some products which are hazardous to society. Ex. Darr ke aage jeet hai!
• Compel to buy unwanted products: There are chances wherein celebrities indirectly drive consumers’ impulsive buying behaviour resulting in the purchase of unnecessary/harmful products. Ex. Bolo Zubaan Kesri!!
• Misleading information: When celebrities say something deceptive / make false claims then the endorsement is lacking in ethics. Ex. Fairness creams and the notion of beauty.
• Conflict of interest: When a particular ad conflicts with the celebrity’s image, principles, interests etc., the Celebrity is totally money-minded, hence the ethical implications can be very serious. Ex. Pan masala ad glorifying tobacco for individual success.
• Override expert opinion: It is especially unethical when a celebrity endorsement overtakes the expert judgment. i.e. when he interjects his non-expert opinion he undermines the opinion of more qualified individuals. Ex. Liquors promotion!

Way forward for the Celebrities

• Consider supporting causes rather than organisations.
• Have a genuine connection to the brand. Use the organisation’s product or services.
• Do due diligence to ensure the organisation’s ethics are in line with own beliefs.
• Have an exit clause if the organisation’s values no longer align or fails.
• Ensure relationship with the organisation is disclosed in adverts and social posts..

Conclusion

• Celebrities symbolize knowledge, belief and aspiration in the eyes of consumers.
• It is necessary for the enterprise and the celebrity that to consider all ethical considerations prior to publicly supporting a product or service.
• Hence celebrities have to possess a sense of moral and ethical responsibility while endorsing any product whether it is consumable or any or product.

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What are Sunshine Industries? Sunrise industry is a colloquial term for a burgeoning sector or business in its infancy stage showing promise of a rapid boom. They are typically characterized by high growth rates, numerous start-ups, and an abundance of venture capital funding.

Medical Device Industry in India

• This has been recognized as a key industry under the Make in India initiative and accorded the status of ―Sunshine Sector.
• Vaccines, drugs and medical devices are the three vital pillars of the modern healthcare industry.
• The current market size of the medical devices sector in India is estimated to be USD 11 billion and its share in the global medical device market is estimated to be 1.5%.
• India is the 4th largest market for medical devices in Asia after Japan, China and South Korea and is amongst the top 20 markets in the world.
• Indian medical devices industry has potential to reach 50 billion dollars by 2030.

Segments of medical devices

There are different segments into which the medical device industry is classified based on the type of products produced.

• Equipment and instruments: They contribute largely to the total market share and include devices like ophthalmic instruments, dental products, medical and surgical sterilizers, and therapeutic respiration apparatus.
• Diagnostic imaging: The total market share of this segment is the second and categorizes devices like electro-diagnostic apparatus, radiation apparatus, and imaging parts and accessories.
• Patient aids: This segment mainly depends on orthopaedic and prosthetics, portable aids, wheelchairs, and hospital furniture and these contribute to a small amount of the total market share.
• Consumables and implants: These are devices that are used internally or for injecting into the patient, such as syringes, needles, catheters, bandages, suturing materials, etc., and a percentage of it contributing to the total market share is managed by these devices.

Push factors for growth

• India’s population and life expectancy: It is expected to reach 1.45 billion by 2028, making it the world’s most populated country.  Life expectancy in India is anticipated to rise to 70 years by 2025, up from the current 67.5 years.
• Disease Burden Shift: In India, non-communicable diseases (NCDs) account for half of the disease burden and 60% of all deaths.
• Preferences changes: Increasing health knowledge, a shift in attitudes toward preventative healthcare, and an increase in the occurrence of lifestyle disorders
• Increasing Disposable Income: By 2026, 8% of Indians will earn over $12,000 per year. Over the next ten years, 73 million Indian households will enter the middle class, increasing their purchasing power, including in the area of medical devices.
• Health insurance reforms: About 20% of Indians are covered by health insurance. With increased affluence and urbanization, this number is anticipated to rise.
• Medical Tourism: It is on the rise in India, because of the relatively low cost of medical care. It contributes more than $2 billion to India’s healthcare market.
• Infrastructure Development: India is planning for more medical device parks. It has a dedicated PLI Scheme in this regard.
• Policy Support and Incentives: 100% FDI authorized in Greenfield and brownfield projects, lower entry hurdles than other industries, and a varied and vibrant start-up ecosystem.
• Make in India boost: The medical device industry in India attained independent status after the launch of the “Make in India” program in 2014 under the government scheme. 

Technology surge and medical devices

• Big Data: Medical devices provide enormous amounts of vital, timely data that can have a big clinical impact. Predictive analytics models based on ‘Big Data’ can assist physicians get helpful insights while also improving the quality of care and patient outcomes.
• Wearable Devices: Due to their ease of use, wearable such as glucose monitors, exercise trackers, and wearable for mental health are becoming increasingly popular among Indian customers.
• Surgical Robotics: Robotics is one of the most fascinating and rapidly increasing areas of healthcare, with potential innovations ranging from robot companions to exoskeletons. In healthcare, robot companions can help alleviate loneliness, cure mental health difficulties, and even assist children with chronic illnesses.
• Startups: India has around 250 active medical technology startups. Between 2011 and 2020, Indian health-tech and digital health startups raised over $2 billion, including 500+ investments into 340+ companies. Over the last decade, there have been more than 70 successful exits.
• Home Healthcare: This has the potential to save up to 65 percent of unnecessary hospital visits in India while also lowering hospital expenditures by 20%. By 2027, it is predicted to increase at a CAGR of 19.2%, reaching $ 21.3 billion.

Regulatory mechanism in India

• Legacy laws: After 1970 the government took control through the Indian Patent Act 1970 and Drug Price Control Order and gradually Indian companies started emerging.
• Regulatory authorities: The Government of India has introduced Medical Device Regulation which has the task to regulate the manufacturing and marketing of medical devices and the authorities governing it are:
• Central Drug Standards Control Organization:  Main regulatory body for pharmaceuticals and medical devices
• Drug Controller General in India: He/She is the crucial official under CDSCO
• Drugs & Cosmetic Act and Rules: This governs the manufacture, import, sales and distribution of medical devices

Various challenges to this sector

• Quality assurance: India has only 18 certified medical device testing laboratories that have been approved by the CDSCO and that is grossly insufficient keeping in view the size of the country.
• Demand-supply gap: There is a huge gap in the current demand and supply of medical devices in India and this provides a significant opportunity for manufacturing devices in India.
• Nascent industry: Around 65 percent of Indian manufacturers are domestic operators in the consumables sector, catering mostly to domestic consumption with negligible exports.
• MNC monopoly: With vast service networks, large multinational corporations dominate the high-tech end of the Medical Devices industry in India.
• Overpricing: To substantiate, let’s consider the example of stents or knee or hip implants. This needs no explanation!

Policy Boost

• Medical Device Parks Promotion Scheme: The government has approved the establishment of four medical device parks to offer shared infrastructure, build a healthy ecosystem for medical device manufacture, and lower manufacturing costs.
• Production Linked Incentive (PLI) Scheme: The PLI scheme for Promoting Domestic Manufacturing of Medical Devices and for Pharmaceuticals (PLI 2.0) were introduced to help India achieve its goal of becoming a worldwide medical device manufacturing powerhouse.
• Draft National Policy for Medical Devices, 2022: The Medical Devices Rules (MDR) 2017 govern clinical research, manufacturing, importation, sale, and distribution of medical devices. The gadgets are divided into four categories in accordance with international standards.
• QA mechanism: In June 2021, the Quality Council of India (QCI) and the Association of Indian Manufacturers of Medical Devices (AiMeD) launched the Indian Certification of Medical Devices (ICMED) 13485 Plus scheme to undertake verification of the quality, safety and efficacy of medical devices

Need for a concrete policy

• Policy vacuum: India’s medical devices sector has so far been regulated as per provisions under the Drugs and Cosmetics Act of 1940, and a specific policy on medical devices has been a long-standing demand from the industry.
• Meaningful expense on R&D: The policy also aims to increase India’s per capita spend on medical devices. India has one of the lowest per capita spend on medical devices at $3, compared to the global average of per capita consumption of $47.
• Reducing import dependence: With the new policy, the government aims to reduce India’s import dependence from 80 per cent to nearly 30 per cent in the next 10 years.
• Becoming a global hub: It aims to become one of the top five global manufacturing hubs for medical devices by 2047.
• Domestic manufacturing of high-end products: Indian players in the space have so far typically focussed on low-cost and low-tech products, like consumables and disposables, leading to a higher value share going to foreign companies.

Way forward

• Infrastructure boost: Having adequate common infrastructure including accredited laboratories in various regions of the country for standard testing will significantly encourage local manufacturers to get their products tested for standard. 
• Surveillance System: There is a dire need for developing a robust IT-enabled feedback-driven post-market surveillance system for medical devices to evaluate their efficiency.
• Validation Centre: Setting up government-run, common medical device testing facilities in PPP mode for testing/evaluating medical devices. 
• Skill Development: There is a need to set up committees and representation through the National Institutes of Pharmaceutical Education and Research (NIPERs) and the Healthcare Sector Skill Council.
• R&D: Development of incubation centres, setting up an IP exchange where technologies can be showcased and licensed for commercial benefits.  
• Synergy with State governments: Health Ministry needs to work in synergy with State governments and impart the necessary skills to the local medical device officers and also devise a mechanism.
• 3As: Accessibility, availability and affordability must be at the core objectives for focusing on self-sustainability, innovation and growth in the medical devices sector.

With inputs from:

https://rjptonline.org/HTMLPaper.aspx?Journal=Research%20Journal%20of%20Pharmacy%20and%20Technology;PID=2019-12-12-57

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Zeeshan sir will share PDF notes (GS And Current Affairs), and Imp Lecture recorded videos. Register for the PDF here.

Consistently scoring in the range of 60-70 marks in Prelims mocks?

Not being able to pinpoint where you’re making mistakes, and how to rectify them so that you can up the score?

Don’t want to fail UPSC Prelims 2023.

If you can relate then this is for you.

Attempting mocks for Prelims is important to assess your current preparation level but it must be process-oriented activity instead of mindlessly attempting mocks, looking at the answer keys, and crying after a bad performance.

Want to ace the UPSC? Start with mock tests. Want to guarantee Prelims success? Make it a process driven activity.

Zeeshan Hashmi, Senior IAS mentor

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Webinar Details:

• 19th Jan 2023 at 7:30 PM
• The Zoom link will be emailed to you post-registration
• Zeeshan sir will share PDF notes (GS And Current Affairs), and Imp Lecture videos.

Key takeaways: absolute clarity on a number of issues

1. How to attempt mocks in the most effective way for preparation and revision?
2. Perfect the post mock process
   • How to self-evaluate a Prelims mock paper?
   • Analyzing questions like a pro?
   • Rectifying mistakes and course correction
   • Making notes
3. Smart techniques to attempt mocks: Elimination and tikdams
4. Compounding effect: Making guaranteed improvements after every mock and eventually a massive jump in actual prelims
5. Avoiding mistakes that make you feel silly after the test.
6. Devising your strategy: Finding your unique way of attempting and approaching a prelims paper
7. Revision and syllabus completion

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What The Hindu opined about Civilsdaily Mentorship

19th Jan 2023, 7:30 pm | Zeeshan sir will PDF notes (GS And Current Affairs), and Imp Lecture videos.

Context

• The PM recently hosted a virtual event, “Voice of the Global South Summit”. 125 countries participated in the virtual summit.
• Respond, Recognise, Respect & Reform to re-energise the world…That was the four-point mantra PM emphasised at the event.

The first use of this Global South in a contemporary political sense was in 1969 by Carl Oglesby, writing in Catholic journal Commonwealth in a special issue on the Vietnam War.

What is Global South?

• ‘Global North’ refers loosely to countries like the US, Canada, Europe, Russia, Australia and New Zealand, while ‘Global South’ includes countries in Asia, Africa and South America.  
• The term has been used multiple times, such as when EAM Jaishankar said of ongoing global conflicts, “polarisation may occur elsewhere, the people who suffer most are the Global South”.

Features of Global South

• Lower-income countries: The Global South is a term often used to identify lower-income countries on one side of the so-called global North–South divide, the other side being the countries of the Global North.
• Beyond geographical south: As such the term does not inherently refer to a geographical south; for example, most of the Global South is actually within the Northern Hemisphere.
• Third World radicalism: The term, as used by governmental and development organizations, was first introduced as a more open and value free alternative to “Third World” and similar potentially “valuing” terms like developing countries.
• Newly industrialized: Countries of the Global South have been described as newly industrialized or in the process of industrializing and frequently have a history of colonialism by Northern, often European, states.
• Major countries: The countries of Brazil, China, India, Indonesia, and Mexico have the largest populations and economies among Southern states. The overwhelming majority of these are located near the tropics.

Need for such classification

• Economic term: The concepts of ‘East’ and ‘West’ is one example of this, with the Western countries generally signifying greater levels of economic development and prosperity among their people, and Eastern countries considered as being in the process of that transition.
• Geopolitical alignment: Another similar categorisation is of First World, Second World and Third World countries, referring to countries associated with the Cold war-era alliances of the US, the USSR, and non-aligned countries, respectively.
• Broader classification: The East/West binary was seen as often perpetuating stereotypical thinking about African and Asian countries. Categorising incredibly diverse countries into a monolith was felt to be too simplistic.
• Shared history: Major commonality between the South countries is that most have a history of colonisation, largely at the hands of European powers. Now they are arguably more accurate in grouping countries together, measuring similarly in terms of wealth, indicators of education and healthcare, etc.
• Common requirements:  The concept is being reiterated now because of the economic emergence of some of these South countries, such as India and China, in the last few decades. Many consider the world to now be multipolar rather than one where the US alone dominates international affairs.

• Indian context to the Global South

• Collective representation: As India assumed the presidency of the G20 group of countries for 2022 to 2023, EAM S Jaishankar said that India would be the “voice of the Global South that is otherwise under-represented in such forums”.
• Reform in multilateral institutions: When leaders such as Jaishankar mention it, they are also pointing to the region’s historical exclusion from prominent international organisations – such as from the permanent membership of the UNSC, the UN and the IMF.

How has this term materialized with Ukrainian War?

Ans. South-South’ Cooperation

• Interestingly, when Jaishankar criticised the expectation from India to take a stance on the Ukraine war and rebuke Russia, China’s heaped praises.
• This is where the idea of ‘South-South’ cooperation comes in.

What is South-South Cooperation?

• Economically emergent countries: Why the concept is being reiterated now is partly because of the economic emergence of some of these South countries, such as India and China, in the last few decades.
• Shift in geopolitical poles: Many consider the world to now be multipolar rather than one where the US alone dominates international affairs.
• Challenging the US led global order: The progress achieved by many Asian countries is also seen as challenging the idea that the North is the ideal.

Criticism of the classification

• Vague classification: Some of the earlier terms’ criticisms apply here, too, such as the argument that the term is too broad.  There is also the question of whether the South simply aims to replace the North and the positions it occupies, again continuing a cycle in which a few countries accumulate crucial resources.
• Triggered by crony-capitalism: Much controversy currently surrounds the question of whether elites of the global South and ‘rising powers’ genuinely have the intention to challenge the dominant structures of global capitalist development.
• Beneficial only to India and China: In the rise of Asia, the continued neglect of Africa has been questioned as well.

Significance of the Global South

• Podium for India: India, with its enormous population and enormous economic capabilities, is working to unite the nations of the Global South into a powerful front so that an action-oriented approach can be adopted for the countries of the global south.
• Untapped potential: There is enormous untapped potential in the growing economies of the Global South.  The countries will witness significant progress if they cooperate in areas like technical exchanges, ideas exchanges, exchanging best practices in manufacturing, and other areas.
• Common concerns: India is committed  to utilise the G20 presidency to give resonance to the voice of the global south and to highlight the common concerns of energy security, energy justice, sustainable energy transition so that all developing countries can gain reliable and clean energy.

Challenges for consolidation

• Row over climate reparations: In the ongoing debate about North countries paying for funding green energy, having historically contributed to higher carbon emissions, many in the Global North have objected to China and India’s exclusion from this, given their increasing industrialization.
• Russia-Ukraine War: This ongoing war severely affected the least developed countries (LDCs) aggravating the concerns related to food, energy and finance, thereby, threatening the development prospects of LDCs.
• China’s unprecedented rise: This prompted them to get more allied towards China. China is increasingly making inroads in the Global South through the Belt and Road Initiative (BRI) for developing infrastructure.
• US domination: The world is now considered to be multipolar by many but still, it is the US alone who dominates international affairs. Even today, US is still dominating the Ukrainian War.
• Dependence over North: Global North-South divergences have been historically characterised by major gaps in the access to resources required for crucial developmental outcomes. Industrialisation has been always skewed in the favour of global North.

Way forward

• Active engagement: Championing the Global South today would demand more active Indian engagement with the messy regional politics within the developing world.
• Need for Policy vision: India must also come to terms with the fact that the Global South is not a coherent group and does not have a single shared agenda. There is much differentiation within the South today in terms of wealth and power, needs and capabilities.

Conclusion

• If the Global South and India worked together, they could make significant advancements in the fight against terrorism, maritime policy, and other fields.
• In its development partnerships, India’s approach has always been consultative, outcome-oriented, demand-driven, people-centric and respectful of the sovereignty of partner countries.
• The Indian side has made an effort to set its development programs in the Global South apart from those of China, which can result in debt traps and financially unsound undertakings.

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Register FREE for 2 Days’ UPSC Workshop by UPSC 2021 topper AIR 109, Areeba & UPSC 2019 ranker Rajat sir

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We are excited to announce a two-day workshop by UPSC toppers, who will be sharing their valuable insights, strategies, and experiences that led them to success in the UPSC exam.

Day 2 with AIR 109, Areeba ma; am: 18 months strategy to clear UPSC 2024 in ONE attempt

16th Jan 2023 (Monday), 4 pm

UPSC Topper AIR 109, UPSC 2021, Areeba Nomaan, CD’s Super Mentor will take a LIVE workshop where she will be sharing 18 months of strategy to clear UPSC 2024 in just one attempt.

Mode: Online, Zoom link will be emailed to you

What you should expect after Day 2 of the workshop?

1. UPSC Trend and pattern analysis of UPSC based on the previous 10 years’ CSE exam.
2. Solid approach for the next 18 months even if you have just started the preparation? Strategy for the next 1 week, 1 month, 3 months, and like that, will be shared with you.
3. Monthly and quarterly targets.
4. How to cover the UPSC syllabus? Best sources
5. Time management – invest effectively 5 hours per day for UPSC success. How to effectively manage preparation time? Make a timetable and set targets.
6. Managing UPSC preparation with a serious time crunch; job – working professionals, college students, and family (especially for homemaker aspirants)
7. Making notes and building a foundation with NCERTs
8. Breaking the inertia towards answer writing, and attempting mock tests.
9. Do’s and Dont’s; and breaking the myths around UPSC. Eg. Aspirants from rural or non-engineering backgrounds are at a disadvantage
10. Enhancing retention- Revision techniques that are common, standard, and used frequently. What exactly are they?

• Click here for Day 1 detail – Perfect time management to clear UPSC Prelims 2023 in 4.5 months with Rajat sir
• Click here for Day 2 details- 18 months strategy to clear UPSC 2024 in ONE attempt with Areeba ma;am

Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.

Sun Tzu

Day 1 with Rajat sir, IP&TAFS, UPSC 2019

14th Jan 2023 (Saturday), 7 pm

Rajat sir will discuss and share 5 point strategy for the next 4.5 months for UPSC 2023 aspirants. He will also share Macro and Micro strategies for the upcoming months, important and probable topics as well.

What you should expect on Day 1?

1. Strategic time allocation for the next 4.5 months for UPSC Prelims 2023
2. Going selective: What’s important for UPSC Prelims 2023, ignoring the rest (What to read from UPSC Prelims syllabus)
3. From where to read and cover UPSC prelims syllabus? – Current Affairs and GS static
4. How to read? (Purpose-driven current affairs coverage) How to cover the last 1.5 yrs of UPSC current affairs?
5. How to ensure retention through revision? (Not just one-time activity)
6. How to deal with CSAT?
7. How to attempt test series and how to incorporate Previous Year tests/questions in your preparation?
8. How to balance safe (max) attempts vs accuracy?
9. How to do guesswork and at the same time minimize negative marking? On which type of questions you should take the risk

Don’t miss out on this super important workshop.

Time: 7 pm onwards

Mode: This Workshop will be held in online mode. We will share a Zoom link in your email. Please register.

Contact here: +91 7303316700

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Day 2 with AIR 109, Areeba ma;am: 18 months strategy to clear UPSC 2024 in ONE attempt

16th Jan 2023 (Monday), 3 pm

UPSC Topper AIR 109, UPSC 2021, Areeba Nomaan, CD’s Super Mentor will take a LIVE workshop where she will be sharing 18 months strategy to clear UPSC 2024 in just one attempt.

Mode: Online, Zoom link will be emailed to you

What you should expect after Day 2 of the workshop?

1. UPSC Trend and pattern analysis of UPSC based on the previous 10 years’ CSE exam.
2. Solid approach for the next 18 months even if you have just started the preparation? Strategy for the next 1 week, 1 month, 3 months, and like that, will be shared with you.
3. Monthly and quarterly targets.
4. How to cover the UPSC syllabus? Best sources
5. Time management – invest effectively 5 hours per day for UPSC success. How to effectively manage preparation time? Make a timetable and set targets.
6. Managing UPSC preparation with a serious time crunch; job – working professionals, college students, and family (especially for homemaker aspirants)
7. Making notes and building foundation with NCERTs
8. Breaking the inertia towards answer writing, and attempting mock tests.
9. Do’s and Dont’s; and breaking the myths around UPSC. Eg. Aspirants from rural or non-engineering backgrounds are at a disadvantage
10. Enhancing retention- Revision techniques that are common, standard, and used frequently. What exactly are they?

Mode: Online, Zoom link will be emailed to you

Time: 7 pm onwards

Contact here: +91 7303316700

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The workshop will be an opportunity for UPSC aspirants for UPSC Prelims 2023 exam and UPSC 2024 who want to clear the exam in just one attempt, to learn from the best and gain a competitive edge in their preparation for the exam.

The workshop will focus on the importance of strategy, covering a wide range of topics such as time management, effective study techniques, and methods for developing a winning strategy to clear the UPSC exam.

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CivilsDaily’s FREE Webinar package

Post-webinar we will share important PDFs, timetable framework, and notes.

Other than this a strategy package will be emailed to you.

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What The Hindu opined about Civilsdaily Mentorship

Register FREE for 2 Days’ UPSC Workshop by UPSC 2021 topper AIR 109, Areeba & UPSC 2019 ranker Rajat sir