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Mother and Child Health – Immunization Program, BPBB, PMJSY, PMMSY, etc.

Anaemia Mukt Bharat Abhiyaan (Revised Guidelines)

Why in News?

The Union Health Ministry has launched the revised operational guidelines for Anaemia Mukt Bharat (AMB), upgrading it to Anaemia Mukt Bharat Abhiyaan with a strengthened 7×7×7 framework, digital monitoring and expanded beneficiary coverage.

What is Anaemia Mukt Bharat (AMB)?

  • Launched in 2018 under the National Health Mission (NHM).
  • Aims to reduce anaemia through a life-cycle approach.
  • Supports the POSHAN Abhiyaan and Anemia Reduction Strategy.

Key Changes

  • 7×7×7 Strategy (Earlier 6×6×6): Added Low Birth Weight (LBW) babies (0 to 6 months) as the 7th beneficiary group.
  • New Intervention: Introduces “Eating Right” to promote: Iron-rich diets, Dietary diversity, and Nutrition counselling
  • Digital Monitoring: New institutional mechanism for digital tracking and programme monitoring.
  • T4 Strategy (Earlier T3): Test, Treat, Talk, and Track (new addition)
  • Better Clinical Management: Severe anaemia in pregnant/lactating women: Ferric Carboxymaltose and Iron Sucrose (IV therapy)
  • Integrated Digital Ecosystem:
    • JANANI Portal: Pregnant women
    • RBSK Portal: Children
    • U-WIN Portal: Child health records
    • Integrated into a unified AMB Abhiyaan Portal

Causes of Anaemia

  • Iron deficiency, Folate deficiency, Vitamin B12 deficiency, Worm infestations, Infections, Inherited blood disorders, and Poor dietary diversity

NFHS-5 Highlights

  • Children (6 to 59 months): 67.1%
  • Women (15 to 49 years): 57%
  • Pregnant women: 52.2%
  • Adolescent girls (15 to 19 years): 59.1%

Significance

  • Early intervention for vulnerable infants.
  • Improved diagnosis and follow-up.
  • Promotes nutrition-sensitive interventions.
  • Strengthens digital health governance.
  • Supports reduction in maternal and child morbidity.

[2023] Consider the following statements in the context of interventions being undertaken under Anaemia Mukt Bharat Strategy:
1. It provides prophylactic calcium supplementation for pre-school children, adolescents and pregnant women.
2. It runs a campaign for delayed cord clamping at the time of child- birth.
3. It provides for periodic deworming to children and adolescents.
4. It addresses non-nutritional causes of anaemia in endemic pockets with special focus on malaria, hemoglobinopathies and fluorosis.
How many of the statements given above are correct?

[A] Only one

[B] Only two

[C] Only three

[D] All four


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