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The Union Health Ministry has launched the revised operational guidelines for Anaemia Mukt Bharat (AMB), upgrading it to Anaemia Mukt Bharat Abhiyaan with a strengthened 7×7×7 framework, digital monitoring and expanded beneficiary coverage.

What is Anaemia Mukt Bharat (AMB)?

  • Launched in 2018 under the National Health Mission (NHM).
  • Aims to reduce anaemia through a life-cycle approach.
  • Supports the POSHAN Abhiyaan and Anemia Reduction Strategy.

Key Changes

  • 7×7×7 Strategy (Earlier 6×6×6): Added Low Birth Weight (LBW) babies (0 to 6 months) as the 7th beneficiary group.
  • New Intervention: Introduces “Eating Right” to promote: Iron-rich diets, Dietary diversity, and Nutrition counselling
  • Digital Monitoring: New institutional mechanism for digital tracking and programme monitoring.
  • T4 Strategy (Earlier T3): Test, Treat, Talk, and Track (new addition)
  • Better Clinical Management: Severe anaemia in pregnant/lactating women: Ferric Carboxymaltose and Iron Sucrose (IV therapy)
  • Integrated Digital Ecosystem:
    • JANANI Portal: Pregnant women
    • RBSK Portal: Children
    • U-WIN Portal: Child health records
    • Integrated into a unified AMB Abhiyaan Portal

Causes of Anaemia

  • Iron deficiency, Folate deficiency, Vitamin B12 deficiency, Worm infestations, Infections, Inherited blood disorders, and Poor dietary diversity

NFHS-5 Highlights

  • Children (6 to 59 months): 67.1%
  • Women (15 to 49 years): 57%
  • Pregnant women: 52.2%
  • Adolescent girls (15 to 19 years): 59.1%

Significance

  • Early intervention for vulnerable infants.
  • Improved diagnosis and follow-up.
  • Promotes nutrition-sensitive interventions.
  • Strengthens digital health governance.
  • Supports reduction in maternal and child morbidity.

[2023] Consider the following statements in the context of interventions being undertaken under Anaemia Mukt Bharat Strategy:
1. It provides prophylactic calcium supplementation for pre-school children, adolescents and pregnant women.
2. It runs a campaign for delayed cord clamping at the time of child- birth.
3. It provides for periodic deworming to children and adolescents.
4. It addresses non-nutritional causes of anaemia in endemic pockets with special focus on malaria, hemoglobinopathies and fluorosis.
How many of the statements given above are correct?

[A] Only one

[B] Only two

[C] Only three

[D] All four

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