Swachh Bharat Mission

Meendum Manjappai Scheme


From UPSC perspective, the following things are important :

Prelims level : Meendum Manjappai Scheme

Mains level : Not Much

Tamil Nadu CM has launched the ‘Meendum Manjappai’ Scheme to promote the use of cloth bags by the public and discourage the use of plastic bags.

Meendum Manjappai Scheme

  • This awareness campaign on using ‘yellow’ cloth bag or ‘manjapai’ as it is called in Tamil, is aimed at encouraging the people to return to the use of this eco-friendly bag and discard the plastic bags.
  • Manjal means turmeric in Tamil which has curative power. The manjapai was an integral part of daily life in the past.
  • Traditionally the manjapais were used for shopping, carrying books, ration and even cash.
  • The state government had enforced a ban on the production, use, storage, distribution, transportation or sale of 14 types of plastics with effect from January 1, 2019.


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