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  • Lay-off Indian techies scrambling for options to stay in US

    Thousands of Indian IT professionals in the US, who have lost their jobs due to the series of recent layoffs at companies like Google, Microsoft and Amazon, are now struggling to find new employment within the stipulated period under their work visas.

    Recent layoff is US

    • Nearly 200,000 IT workers have been laid off since November last year, including some record numbers in companies like Google, Microsoft, Facebook and Amazon.
    • As per some industry insiders, between 30 to 40 per cent of them are Indian IT professionals, a significant number of whom are on H-1B and L1 visas.

    What one means by Lay-Off?

    • A layoff is the temporary or permanent termination of employment by an employer for reasons unrelated to the employee’s performance.
    • Employees may be laid off when companies aim to cut costs, due to a decline in demand for their products or services, seasonal closure, or during an economic downturn.
    • When laid off, employees lose all wages and company benefits but qualify for unemployment insurance or compensation (typically in USA).

    Why do companies resort to layoffs?

    • Cost reduction: One of the main reasons why workers get laid off is because the company decides to cut back on costs in some way. The need can arise from the fact that the company is not making enough profits to cover its expenses or because it needs substantial extra cash to address paying off debt.
    • Staffing redundancies: Layoffs also occur when a company needs to eliminate some positions due to over-staffing, outsourcing, or a modification to the roles.  A company may want to eliminate redundant positions in order to make its operations more efficient.
    • Relocation: Moving the company’s operations from one area to another can also bring about the need to let go of some workers. Shutting down the initial location will not only affect the workers who get laid off but the surrounding community’s economy as well.
    • Merger or buyout: If a business is bought out or decides to merge with another, the change might lead to a change in the company’s leadership and corporate direction. If there’s new management, the chances are that they’ll come up with new goals and plans, and this can lead to layoffs.

    Immediate triggers of Lay-Off

    • Pandemic Boom: During the pandemic, there was a surge in demand as people were in lockdown and they were spending a lot of time on the internet. The overall consumption saw an upsurge following which the companies went to increase their output to meet the market requirements.
    • Over hiring during pandemic: In order to meet the demands, many tech companies went on a hiring spree anticipating the boom to continue even after the pandemic. However, as the curbs were eased and people started stepping out of their homes, consumption fell, resulting in heavy losses to these big tech companies. Some of these resources were hired at a higher cost because of the sudden upsurge in demand.
    • Fear of recession: As the demand is coming back to pre-Covid levels and seeing the debt bubble almost about to burst and fearing recession, these companies are cutting down their costs by closing down low-performing projects and laying off the excess and high-cost resources they hired to accelerate growth.
    • Russia-Ukraine War: The war has also contributed to these layoffs as it has made the market more volatile. This is clearly visible from stock market volatility.
    • Inflation: Rising inflation has also impacted several world economies severely leading to a crisis in the job market as well. The world is currently hitting a reset button to overcome all these ups and downs.

    Various US Visa Programs

    1) H-1B visa

    • What is it: The H-1B visa category covers individuals who “work in a speciality occupation, engage in cooperative research and development projects administered by the US Department of Defense or are fashion models that have national or international acclaim and recognition.”
    • Who’s covered: The H-1B is most well known as a visa for skilled tech workers, but other industries, like health care and the media, also use these visas.

    2) H-2B visa

    • What it is: According to USCIS, the H-2B program allows US employers or agents “to bring foreign nationals to the United States to fill temporary non-agricultural jobs.”
    • Who’s covered: They generally apply to seasonal workers in industries like landscaping, forestry, hospitality and construction.

    3) J-1 visa

    • What it is: The J-1 visa is an exchange visitor visa for individuals approved to participate in work-and-study-based exchange visitor programs in the United States.

      Who’s covered:
      The impacted people include interns, trainees, teachers, camp counsellors, au pairs and participants in summer work travel programs.

    4) L-1 visa

    • What it is: The L1 Visa is reserved for managerial or executive professionals transferring to the US from within the same company, or a subsidiary of it. The L1 Visa can also be used for a foreign company opening up US operations.
    • Who’s covered: Within the L1 Visa, there are two subsidiary types of visas
    1. L1A visa for managers and executives.
    2. L1B visa for those with specialized knowledge.

    Why these matters?

    • A significantly large number of Indian IT professionals, who are on non-immigrant work visas like H-1B are L1.
    • They are now scrambling for options to stay in the US to find a new job in the stipulated few months’ time that they get under these foreign work visas after losing their jobs and change their visa status as well.

    Impacts of Lay-offs

    • Cut-throat market competition: Layoffs are a painful but expected fact of life in a market economy exposed to competition and trade.
    • Immense loss to the workers: Layoffs can be damaging psychologically as well as financially to the affected workers as well as their families, communities, colleagues, and other businesses.
    • Decreased customer loyalty: When a company lays off its employees it sends out a message to customers that it is undergoing some sort of crisis.
    • Emotional Distress: The person who is laid off suffers the most distress, but remaining employees suffer emotionally as well. The productivity level of employees who work in fear is likely to go down.

    Lessons for India

    • Indian startups grew at a notoriously faster pace than its neighboring regions.
    • But the layoffs are a sobering reminder that the bigger the startups became, the harder they fell.
    • Just because a startup had touched a sky-high valuation did not immediately mean its employees’ jobs were insured.

    Way forward

    • Voluntary retirement program: This enables individuals to transition to retirement smoothly.
    • Cut back on the extras: If a company is laying off workers to reduce costs, it can look for other avenues of saving money. For example, the company managers can freeze additional hiring, reduce or remove bonuses.
    • Consider a virtual office: Another way to cut down on costs is to keep only the most important staff onsite and send the rest of the workers home to work remotely.
    • Offer more unpaid time off: A company owner can also save money by offering more unpaid time off rather than eliminating workers’ positions.

     

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  • Bimodal Nuclear Propulsion can send missions to Mars in 45 days

    nuclear

    NASA is planning to send mission to Mars in 45 days using the Bimodal Nuclear Propulsion.

    Bimodal Nuclear Propulsion: What is it?

    • NASA relaunched its program to develop bimodal nuclear propulsion a few years ago. Bimodal nuclear propulsion is a two-part system that includes an NTP and NEP element.
    • This system is expected to enable transits to Mars in 100 days.
    • In 2023, the US space agency started a new program named NASA Innovative Advanced Concepts (NIAC) and has selected a nuclear concept for Phase I development.
    • This new bimodal nuclear propulsion system will use a “wave rotor topping cycle” that may reduce transit times to Mars to 45 days.

    How will nuclear propulsion work?

    • Nuclear propulsion is based on two concepts Nuclear-Thermal Propulsion (NTP) and Nuclear-Electric Propulsion (NEP).
    • The NTP system includes a nuclear reactor that will heat liquid hydrogen (LH2) propellant and turn it into ionised hydrogen gas (plasma) that will then be channelled through nozzles to generate thrust.
    • NEP depends on a nuclear reactor to provide electricity to a Hall-Effect thruster (ion engine).
    • It will generate an electromagnetic field that will ionise and accelerate an inert gas (for example xenon) to create thrust.

    Benefits offered

    • Nuclear propulsions have major advantages over conventional chemical propulsion.
    • These benefits include fuel efficiency, a higher specific impulse rating and unlimited energy density (virtually).
    • NEP’s advantage over NTP and conventional chemical propulsion systems is that it offers more than 10,000 seconds of Specific impulse (ISP).
    • ISP is a measure of how efficiently a reaction mass engine (a rocket using propellant or a jet engine using fuel) creates thrust.

    Benefits for manned missions

    • A crewed mission to Mars based on conventional propulsion technology may last up to three years.
    • However, A transit time of 45 days will reduce the overall mission time to months instead of years.
    • This will drastically reduce the major risks associated with missions to Mars which include – radiation exposure, the time spent in microgravity and related health concerns.

    Limitations of these nuclear propulsion systems

    • This means NEP systems can maintain thrust for close to three hours.
    • However, the thrust level is lower compared to conventional rockets and NTP systems.
    • In outer space, the thermal energy conversion rate is just 30-40% under ideal circumstances.

     

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  • INS Vagir commissioned into the Indian Navy

    ins vagir

    The fifth Scorpene class conventional submarine was commissioned into the Indian Navy as INS Vagir.

    INS Vagir

    • The latest submarine gets its name from the erstwhile Vagir, a submarine that served the Navy between 1973 and 2001 and undertook numerous operational missions.
    • The construction of the new Vagir began in 2009 and it took its maiden sea sortie in February last year.
    • Also known as Sand Shark, the submarine was delivered to the Indian Navy in December 2022.

    Class: Kalvari

    • In maritime parlance, a class of ships is a group of vessels which have the same make, purpose and displacement.
    • Vagir is a Kalvari-class submarine, which includes other vessels, such as the INS Kalvari, INS Khanderi, INS Karanj, INS Vela and INS Vagsheer.
    • Of these, Kalvari and Khanderi were commissioned in 2017 and 2019, and Vela and Karanj were inducted in 2021.
    • Vagir has now been commissioned and Vagsheer was launched in 2022 and is expected to be inducted next year.
    • The submarines in the current Kalvari-class take their names from erstwhile decommissioned classes of submarines named Kalvari, which included Kalvari, Khanderi, Karanj and Vela classes — comprising Vela, Vagir, Vagshir.

    Capabilities and technical details of INS Vagir

    • The Kalavari class of submarines have an estimated endurance of approximately 50 days.
    • They also have the capability of operating in a wide range of Naval combat including anti-warship and anti-submarine operations, intelligence gathering and surveillance and naval mine laying.
    • These submarines are around 220 feet long and have a height of 40 feet. It can reach the highest speeds of 11 knots (20 km/h) when surfaced and 20 knots (37 km/h) when submerged.
    • The modern variants of the Scorpene class of submarines have what is called Air Independent Propulsion (AIP) which enables non-nuclear submarines to operate for a long time without access to surface oxygen.

    Strategic importance

    • Currently, India has less number of submarines than what is required with some more of those from both types being at various stages of construction.
    • India operates one submarine in the nuclear-powered class of Chakra and two other nuclear-powered vessels in Arihant.
    • There are in addition to submarines belonging to three classes of Diesel Electric category — Kalvari, Shishumar and Sindhughosh, some of which are ageing.
    • The nuclear-powered and diesel-electric submarines have their designated roles in the Carrier Battle Groups, which are formations of ships and submarines with Aircraft Carriers in the lead role.
    • As per the basic principles of submarine deployment and minimum requirement for India to create a strategic deterrence, there is a specific number of submarines of both types that India needs to have in active service.

     

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  • RBI says no Foreign Investment cap on Sovereign Green Bonds

    green bond

    The sovereign green bonds issued by the Indian government will not have any restrictions on foreign investment, the Reserve Bank of India (RBI) said.

    What are Sovereign Green Bonds?

    • A bond is an instrument to raise debt.
    • Since 2007, a market for bonds specifically self-labeled or designated as ‘green’ has emerged.
    • This label differentiates a green bond from a regular bond, which signifies a commitment to exclusively use funds raised to finance or re-finance “green” projects, assets, or business activities.
    • When these bonds carry guarantees related to the repayment of principal and payment of interest by the sovereign or the government, they are called sovereign green bonds (SGrB).

    How are the projects for green bonds selected?

    • A project is classified “green” on the basis of four key principles. These include-
    1. Encouraging energy efficiency in resource utilisation
    2. Reducing carbon emissions and greenhouse gases
    3. Promoting climate resilience and
    4. Improving natural ecosystems and biodiversity, especially in accordance with SDG (Sustainable Development Goals).

    When is the first sovereign green bond likely to be issued? 

    • In her Budget speech early this year, Finance Minister announced that sovereign green bonds will be issued for mobilising resources for green infrastructure.
    • The proceeds will be deployed in public sector projects that help in reducing the carbon intensity of the economy.
    • These green bonds would be available in 5-year and 10-year tenure.

    How are they different from conventional government bonds?

    • Government bonds or government securities (G-Secs) are normally categorised into two — Treasury Bills and dated or long-term securities.
    • These bonds carry coupon rates and are tradable in the securities market.
    • SGrB is one form of dated security. It will have a tenor and interest rate.
    • Money raised through SGrB is part of overall government borrowing.

    Who are likely to be the buyers of these bonds? 

    • Both domestic and international investors are expected to be interested in SGrB.
    • However, one thinking is foreign investors may be slightly hesitant due to currency risk.

     

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  • PM named 21 Andaman Islands after Param Vir Chakra recipients

    param vir chakra

    Prime Minister named 21 largest unnamed islands of Andaman & Nicobar Islands after India’s 21 Param Vir Chakra awardees.

    Note: Earlier, Ross Island was renamed Netaji Subhash Chandra Bose Dweep by the Prime Minister during his visit to the Island in 2018. Neil Island and Havelock Island were also renamed Shaheed Dweep and Swaraj Dweep.

    Here’s the full list of 21 islands renamed after Param Vir Chakra awardees:

    1. Dhan Singh Island after Lieutenant Colonel (then Major) Dhan Singh Thapa
    2. Tarapore Island after Lt Col Ardeshir Burzorji Tarapore
    3. Karam Singh Island after Lance Naik (Hony. Captain) Karam Singh
    4. Bana Island after Naib Subedar Bana Singh
    5. Ekka Island after Lance Naik Albert Ekka
    6. Khetrapal Island after 2nd Lt Arun Khetrapal
    7. Pandey Island after Lt Manoj Kumar Pandey
    8. Hoshiar Island after Major Hoshiar Singh
    9. Shaitan Island after Major Shaitan Singh
    10. Jadunath Island after Nayak Jadunath Singh
    11. Yogender Island after Subedar Major (Hony. Captain) Yogendra Singh Yadav
    12. Hamid Island after Company Quartermaster Havildar (CQMH) Abdul Hamid
    13. Rane Island after 2nd Lt Rama Raghoba Rane
    14. Ramaswamy Island after Major Ramaswamy Parameswaran
    15. Batra Island after Captain Vikram Batra
    16. Joginder Island after Subedar Joginder Singh
    17. Salaria Island after Captain G S Salaria (then Major)
    18. Piru Island after Company Havildar Major Piru Singh
    19. Somnath Island after Major Somnath Sharma
    20. Sekhon Island after Flying Officer Nirmaljit Singh Sekhon
    21. Sanjay Island after Subedar Major (then Rifleman) Sanjay Kumar

    About Param Vir Chakra (PVC)

    • The PVC is India’s highest military decoration, awarded for displaying distinguished acts of valour during wartime.
    • Till now, the medal has been awarded 21 times, of which 14 were posthumous and 16 arose from actions in Indo-Pakistani conflicts.
    • Of the 21 awardees, 20 have been from the Indian Army, and one has been from the Indian Air Force.
    • Major Somnath Sharma of the Kumaon Regiment was the first recipient.
    • Others wartime gallantry awards are Mahavir Chakra, Vir Chakra; and peacetime gallantry awards include- Ashok Chakra, Kirti Chakra and Shaurya Chakra.

    History of gallantry awards in India

    • The history of present-day Indian gallantry awards can be traced back to the rule of the East India Company.
    • The first formal award was instituted by Lord William Bentinck in 1834 as the Order of Merit, later renamed the Indian Order of Merit in 1902.
    • During the First World War, the British awards system was adopted and continued through the Second World War.
    • Post-independence, new awards were instituted on 26 January 1950, with retroactive effect from 15 August 1947.
    • The PVC is equivalent to the Victoria Cross in the United Kingdom and the Medal of Honor in the United States.

     

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  • AI-Generated Art: Paradox of capturing humanity

    AI

    Context

    • Around the end of last year, social media spaces were trending with Lensa-generated images of online users. A subscription app, Lensa, makes graphic portraits, called “Magic Avatar” images, using selfies uploaded by its users. As AI takes a strong foothold over the realm of art, are we equipped with mechanisms to define what is right and what is wrong in this domain in the first place?

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    The case of Lensa app

    • A subscription app, Lensa, makes graphic portraits, called Magic Avatar images, using selfies uploaded by its users.
    • Celebrities worldwide stepped in to show how they looked so perfect in their avatars in a Lensa world.
    • However, a few days later, hundreds of women netizens worldwide started flagging issues with their avatars. They pointed out how their avatar images had their waists snatched and showed sultry poses.
    • Even after these women uploaded different pictures, Lensa generated hyper-sexualised, semi-pornographic images.

    How art is generated using Artificial Intelligence?

    • Uses algorithms based on textual prompts: AI art is any art form generated using Artificial Intelligence. It uses algorithms that learn a specific aesthetic based on textual prompts and, after that, go through vast amounts of data in the form of available images as the first step.
    • Algorithms generate new images: In the next step, the algorithm tries to generate new images that tally with the kind of aesthetics that it has learnt.
    • Role of artists with right keystrokes: The artist becomes more like a curator who inputs the right prompt to develop an aesthetically-fulfilling output. While artists use brush strokes in other digital platforms like Adobe Photoshop, in programmess like Dall-E and Midjourney, all it takes are keystrokes.
    • For example: The generation of an artwork like Starry Night in the digital era. While Van Gogh would have taken days of effort to conceptualise and get the correct strokes and paint, in the AI art era, it is just a matter of the right textual prompts.

    AI

    Can it truly capture the essence of humanity?

    • The impact of AI-generation on the masses’ experience of art: Art is one of the few pursuits that makes life meaningful. It remains to be seen if AI-generated art will alienate the experience of art from the masses.
    • AI takes away the satisfaction of creating artworks: AI-generated art dehumanises artworks. Perhaps the most satisfying aspect of generating an artwork lies in making it.
    • The questions over the capability of AI to capture subtle human emotions: It is also doubtful whether AI art will capture the most subtle of human emotions. How much humour is “humorous” for AI? Can AI express grief and pain in the most profound ways as described by our poets? Can AI capture the enigmatic smile of Mona Lisa that makes one believe that she is shrouded in mystery?

    Have you heard about Midjourney?

    • Midjourney is an AI based art generator that has been created to explore new mediums of thought.
    • It is an interactive bot, which uses machine learning (ML) to create images based on texts. This AI system utilises the concepts and tries to convert them into visual reality.
    • It is quite similar to other technologies such as DALL-E 2.

    AI

    Arguments in favor of such art

    • Thatre D opera Spatial generated by Midjourney: The question of whether AI art is causing “a death of artistry” was raised, last year, when an entry called “Théâtre D’opéra Spatial” generated from Midjourney (an artificial intelligence programme) by Jason M Allen won the Blue Ribbon at the Colorado State Fair.
    • Finding suitable prompts is no less than a genius art: AI artists like Allen think finding suitable prompts to create an artwork amounts to creativity and qualifies AI art as genuine or authentic.
    • AI could democratise art world: Some artists believe AI art could democratise the art world by removing gatekeepers.

    Concerns over the biases in data

    • There is bias in this data available for AI inputs due to a lack of representation of the less privileged communities’ women, people of colour and other marginalised groups.
    • Most of the training data for AI art currently emerges in the Global North and is often mired by the stereotypes of ableism, racism and sexism.
    • Historically, art has performed a political function as a venue for dissent. Can AI art overcome these inherent biases in data to bring out meaningful political engagement?

    AI

    Conclusion

    • AI-generated art can bring new ideas and possibilities to the art world, but it is important to think about how it might change people’s experience of art and if it takes away the human touch. It is also important to question if AI can truly capture the emotions that make art so special. It’s best to approach AI-generated art with an open mind and consider both the good and bad.
  • State of the Economy Report and the Macroeconomic Stability

    Economy

    Context

    • The Reserve Bank of India (RBI) just-released State of the Economy report. The report suggests that while controlling inflation was a big concern in 2022, the bank may now be more focused on avoiding a recession in 2023. There is still debate about whether the recession will be short and mild or long and severe.

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    What is State of the Economy report?

    • A State of the Economy report is a paper that the Reserve Bank of India (RBI) releases which gives a summary of how the country’s economy is doing.
    • The report talks about things like prices going up, how much the economy is growing, how many people have jobs, and the bank’s plan for managing money.
    • The RBI uses the report to make decisions about interest rates and other economic rules, and it also helps people like economists, investors, and regular citizens understand the economy and make smart choices.

    Economy

    What the RBI’s State of the Economy report says?

    • Retail inflation eased: Retail inflation eased to 5.72 per cent in December. In November, the inflation print was 5.88 per cent. The government has mandated the central bank to keep inflation at 4 per cent with a +/- 2 per cent band.
    • Consumer price inflation within RBI’s upper tolerance limit: The report said the country’s macroeconomic stability is getting bolstered with inflation being brought into the tolerance band. consumer price inflation in the last two months falling within the RBI’s six per cent upper tolerance limit
    • Hopeful for the fiscal consolidation: It is even hopeful of fiscal consolidation underway at central and sub-national levels and the external current account deficit on course to narrow through the rest of 2022 and 2023. RBI said in a report that they want to keep prices steady at a certain level and bring it down to 4% by 2024.
    • Narrowing CAD: Lead indicators suggest that the current account deficit is on course to narrow through the rest of 2022 and 2023.
    • Stock market continue to outperform peers: The country’s stock markets stood out in 2022 and continue to outperform peers on the strength of macroeconomic fundamentals and retail participation.

    Who prepares the report and what the authors says?

    • Views expressed are not of the institution: The report was prepared by RBI’s deputy governor Michael Patra and other RBI officials. The views expressed in the report are of the authors and not of the institution, the report said.
    • India at a bright spot: Authors said the prospect of India as a bright spot amidst 2023’s encircling gloom is burnished by most recent history and current developments. By cross-country standards, the country’s economy exhibited resilience through 2022 in the face of the triad of shocks war; monetary policy tightening; and recurring waves of the pandemic.
    • India will be ahead of UK: According to the authors, at current prices and exchange rates, India will still be the 5th largest economy in the world in 2023, worth $3.7 trillion and will be ahead of the UK.

    Economy

    Back to basics: What is Monetary policy?

    • Monetary policy is the macroeconomic policy laid down by the central bank.
    • It involves the management of money supply and interest rate and is the demand side economic policy used by the government of a country to achieve macroeconomic objectives like inflation, consumption, growth and liquidity.
    • A contractionary policy increases interest rates and limits the outstanding money supply to slow growth and decrease inflation.
    • During times of slowdown or a recession, an expansionary policy grows economic activity, by lowering interest rates, saving becomes less attractive, and consumer spending and borrowing increase.

    What are the concerns and prognosis over the report?

    • Predictions are too optimistic: The report’s release is significant, as it comes before the Union Budget for 2023-24. However, the report’s predictions may be too optimistic.
    • Risks tilted towards growth than inflation: The balance of risks is currently tilted towards growth rather than inflation, both globally and domestically.
    • Slowing down the pace of monetary tightening: It is appropriate for the RBI to slow down or pause the pace of monetary tightening. Monetary policy takes time to have an effect, so the impact of these increases may take a few quarters to realise actually.
    • Wait and Watch Approach: The RBI can afford to adopt a wait-and-watch approach and allow the impact of past actions to be fully felt. This does not mean neglecting inflation, as bringing it down to 4% is still important.

    Economy

    Conclusion

    • The world is, no doubt, viewing India favourably as an investment destination, both for its large domestic market and the need to de-risk from China in the current geopolitical environment. The government’s focus on improving the country’s physical as well as digital infrastructure is boosting the investors’ confidence. Demonstrating macroeconomic stability and policy credibility can be the icing on the cake to bring the world to India.

    Mains question

    Q. Highlight RBI’s State of the Economy report and discuss what makes India a favorable investment destination?

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  • Key takeaways form the World Economic Forum’s annual meeting

    World Economic Forum

    Context

    • The World Economic Forum’s Annual Meeting 2023, held in the Swiss town of Davos, ended Friday a conference that started in a world possibly fundamentally altered, but whose processes and outcomes remained pretty much business as usual.

    The theme this year was ‘Cooperation in a Fragmented World’.

    World Economic Forum (WEF)

    • Headquartered in Geneva, Switzerland, WEF is an international not-for-profit organization, focused on bringing the public and private sectors together to address the global political, social, and economic issues.
    • It was founded in 1971 by Swiss-German economist and Professor Klaus Schwab in a bid to promote the global cooperation on these most pressing problems.
    • The first meeting of WEF was held more than five decades ago in Davos, which has been the home of the annual gathering almost ever since, also becoming the shorthand for the event.

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    World Economic Forum

    key takeaways from WEF on the economy

    • Positive outlook for economy: Most business leaders were upbeat about the economy, with US and the European Union (EU) seemingly beyond the risk of a recession now. China ending its zero Covid curbs and opening shop again added to the positive outlook.
    • Caution from central banks: Central banks of the major economies cautioned that concerns still remained, and said they would keep interest rates high to ensure inflation is under check. For example, Stay the course is my mantra, European Central Bank President quoted. The US Federal Reserve Vice Chair Lael Brainard was quoted as reminding investors that “inflation remains high, and policy will need to be sufficiently restrictive for some time.
    • Potential impact on energy prices: Many also pointed out that China opening up could mean a rise in its energy consumption, thereby driving up energy prices.
    • Concerns for developing economies: As the richer nations look to focus inwards, protecting their own workers, energy sufficiency, supply lines, etc., concerns were raised that this policy direction would hit developing economies.

    World Economic Forum

    Climate change and green energy discussions at World Economic Forum

    • The need for green energy and financing: Everyone agreed upon the need for green energy and the need for more money to flight climate change.
    • GAEA initiative to unlock $3 trillion financing: According to the WEF’s website, The World Economic Forum, supported by more than 45 partners launched the Giving to Amplify Earth Action (GAEA), a global initiative to fund and grow new and existing public, private and philanthropic partnerships (PPPPs) to help unlock the $3 trillion of financing needed each year to reach net zero, reverse nature loss and restore biodiversity by 2050.
    • International Concerns and Reactions: The EU raised concerns over a US green energy law that benefits products, such as electric vehicles, made in America.
    • New Initiatives and Partnerships: The Press Trust of India (PTI) reported that more than 50 high-impact initiatives were launched at the event. 1.Maharashtra Institution for Transformation (MITRA) signed a partnership with the forum on urban transformation to give the state government strategic and technical direction. 2. A thematic centre on healthcare and life sciences is to be set up in Telangana. 3. The Coalition for Epidemic Preparedness and Innovations (CEPI) aims to develop new vaccines for future pandemics.

    Ukraine demands more military and financial aid

    • Military Aid and Financial Aid for Reconstruction: Ukraine kept up its demand for more military aid to fight its war against Russia, and more financial aid to rebuild after the war, saying the reconstruction fund commitments should start coming in now and not after the war ends.
    • President Zelenskyy’s Address and Criticism of US and Germany: While Ukraine President Volodymyr Zelenskyy gave a video address. In his address, Zelenskyy made an indirect criticism of the US and Germany dithering over sending tanks to his country.

    World Economic Forum

    Criticism and defence of the Davos Event

    • Spectacle of Rich and Powerful Talking about Poverty and Climate: The jarring spectacle of the Davos event where the uber-rich and powerful fly in on private jets to talk about poverty alleviation and climate action came in for criticism yet again.
    • Opportunity for Decision-Makers to Meet and Interact: However, others pointed out that despite its flaws, the conference is an opportunity for many decision-makers to meet and interact with each other.
    • The Economist’s View on the Importance of Communication and Conversation: As the Economist editor-in-chief Zanny Minton Beddoes put it, while the talks at Davos can be described as “highly-caffeinated speed dating”, more conversation and communication is better than less contact and less communication.

    Conclusion

    • The World Economic Forum highlighted the pressing need for green energy and financing to combat climate change. Though the event remained focused on business as usual, we can see that the WEF provided an opportunity for decision-makers to meet and interact, and more than 50 high-impact initiatives were launched at the event.

    Mains Question

    Q. Discuss some of the key takeaways from the WEF’s annual meeting 2023, with a specific focus on the discussions and initiatives related to the economy and climate change.

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  • [Sansad TV] Perspective: New Endorsement Guidelines

    [Sansad TV] Perspective: New Endorsement Guidelines

    Context

    • The government has made it mandatory for celebrities and social media influencers to disclose their material interest while endorsing any product, service or brand.
    • Any violation will attract strict legal action, including ban on the endorsement.
    • This has been announced by the Consumer Affairs Ministry as part of the new guidelines named ‘’Endorsement Know Hows’.

    In this article, we’ll try to understand more about its objective, what the details entail on the disclosures, penalties on violations and the way forward towards effective implementation.

    endorse

    What is Endorsement?

    • Endorsements are a form of advertising that uses famous personalities or celebrities who command a high degree of recognition, trust, respect or awareness amongst the people.
    • Such people advertise for a product lending their names or images to promote a product or service.
    • Advertisers and clients hope such approval, or endorsement by a celebrity, will influence buyers favourably.
    • For example, Sachin Tendulkar endorsing motorcycles and biscuits can influence young men or children who look to him as role model.

    Endorsement Know Hows: To whom it is aimed for?

    endorse
    • These rules mandate endorsers – which include celebrities, social media influencers and the virtual influencers – to behave responsibly.
    • The government hopes these rules will act as a deterrent against misleading advertisements and unfair trade practices.

    Celebrity Endorsement: A quick backgrounder

    • Last year, the department of consumer affairs published Guidelines for the Prevention of Misleading Advertisements and Endorsements for Misleading Advertisements, 2022.
    • The criteria for valid advertisements are outlined in these guidelines, as are the responsibilities of manufacturers, service providers, advertisers, and advertising agencies.
    • These guidelines also addressed celebrities and endorsers.
    • It states that misleading advertising in any form, format, or medium is illegal.

    Why need such policy?

    • Manipulating consumer behaviour: India is a country where stars are idolized and worshipped. Marketers use them so as to influence their existing or potential customers to succeed and reap huge profit.
    • Celebrity-brand disconnect: There are also cases where celebrities are blamed for not performing due diligence on brands they end up endorsing.  
    • Competition promotion: A small brand would get badly hit by statements like the one made by Bachchan, unlike a larger brand that is on equal footing with a well-known celebrity.
    • Ensuring consumer rights: The new guidelines are in alignment with the Consumer Protection Act, of 2019, which was enacted to protect consumers from unfair trade practices and deceptive advertising.
    • Global examples: Countries such as the UK, Ireland and Belgium have specifically banned celebrity endorsement of unhealthy foods. The impact of such restrictions has been reported to be significant.

    Key highlights of the recent guidelines

    • Intent declaration: Any celebrity, influencer, or virtual influencer with an access to influence audience and their purchasing decisions must disclose any material connection to the advertiser.
    • Disclosures of the deals: This include monetary or other compensation, trips or hotel stays, media bartering, coverage and awards, free products with or without conditions, discounts, gifts, and any family, personal, or employment relationship.
    • Disclaimers: A disclaimer shall be in the same language as the claim made in the advertisement and the font used in a disclaimer shall be the same as that used in the claim.
    • Communication ease: Endorsements must be made in simple, clear language, and terms like ‘advertisement,’ ‘sponsored,’ or ‘paid promotion’ are permitted.
    • Due research about the product: The celebrity or influencer should not endorse any product or service that has not been thoroughly researched by them or that they have not personally used or experienced.

    Why do companies resort to celebrities for endorsement?

    • Instant brand awareness: People will begin associating the celebrity with the brand, meaning the brand is more recognizable, building stronger brand awareness.
    • Build brand equity: Celebrities are perceived to hold qualities such as attractiveness, expertise, trustworthiness and likeability, which advertisers hope will be transferred to the brand or product.
    • Persuading customers: Celebrities in advertising make the advertisement more noticeable to some consumers, and are therefore a good basis of capturing and retaining consumer attention.
    • Capturing celebrity cult: Many consumers idolize celebrities and strive to imitate their lives with the clothes they wear and products they consume.
    • Lasting Publicity: Even after the endorsement deal is over, consumers will still associate the brand with the celebrity.  
    • Create social impact: Celebrity is presumed to be more passionate about the product and would therefore promote the product in a believable way that consumers would find more persuasive. Ex. Polio campaign by AB.

    Ethical principles involved

    There are several ethical principles that are typically considered when evaluating the use of celebrity endorsements for certain products. Some of these include:

    • Honesty and Transparency: Celebrity endorsements should be honest and transparent, and should not mislead or deceive consumers. This includes making sure that any claims made in the endorsement are truthful and can be substantiated.
    • Responsibility and Respect: Celebrity endorsements should be responsible and respectful towards the public, and should not promote products or behaviours that are harmful or dangerous.
    • Fairness and Non-discrimination: Celebrity endorsements should be fair and non-discriminatory, and should not exploit or marginalize certain groups of people.
    • Transparency of Relationship: Celebrity endorsements should be transparent about the nature of the relationship between the celebrity and the product or company being endorsed. This is important to avoid conflicts of interest and to maintain the trust of consumers.
    • Social Responsibility: Celebrity endorsements should promote socially responsible products and causes, and should support the well-being of communities and the environment.
    • Cultural Sensitivity: Celebrity endorsements should be culturally sensitive and should not perpetuate stereotypes or harmful cultural narratives.
    • Legal and regulatory compliance: Celebrity endorsements should comply with all relevant laws and regulations, including those related to advertising and marketing.

    It’s important to note that these principles are not always mutually exclusive, and that different situations may require different considerations.

    Challenges to these principles

    • Authenticity of use: Celebrity endorsement exploits our rationality. Usage of by famous Celebrities may look unethical when he is a non-user of the product.  
    • Tarnished image: Celebrity endorsements are unethical when the people involved in any controversies in their life endorse the product reflecting their negative image poorly on the brand so endorsed. Ex. Perfumes ad casualizing women’s modesty.
    • Unsafe or ineffective product endorsement: Unethical aspects pave the way again when celebrities endorse some products which are hazardous to society. Ex. Darr ke aage jeet hai!
    • Compel to buy unwanted products: There are chances wherein celebrities indirectly drive consumers’ impulsive buying behaviour resulting in the purchase of unnecessary/harmful products. Ex. Bolo Zubaan Kesri!!
    • Misleading information: When celebrities say something deceptive / make false claims then the endorsement is lacking in ethics. Ex. Fairness creams and the notion of beauty.
    • Conflict of interest: When a particular ad conflicts with the celebrity’s image, principles, interests etc., the Celebrity is totally money-minded, hence the ethical implications can be very serious. Ex. Pan masala ad glorifying tobacco for individual success.
    • Override expert opinion: It is especially unethical when a celebrity endorsement overtakes the expert judgment. i.e. when he interjects his non-expert opinion he undermines the opinion of more qualified individuals. Ex. Liquors promotion!

    Way forward for the Celebrities

    • Consider supporting causes rather than organisations.
    • Have a genuine connection to the brand. Use the organisation’s product or services.
    • Do due diligence to ensure the organisation’s ethics are in line with own beliefs.
    • Have an exit clause if the organisation’s values no longer align or fails.
    • Ensure relationship with the organisation is disclosed in adverts and social posts..

    Conclusion

    • Celebrities symbolize knowledge, belief and aspiration in the eyes of consumers.
    • It is necessary for the enterprise and the celebrity that to consider all ethical considerations prior to publicly supporting a product or service.
    • Hence celebrities have to possess a sense of moral and ethical responsibility while endorsing any product whether it is consumable or any or product.

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